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1 - 10 of 14 Results
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/ Marketing
Embedded video raises e-mail click-through rates for auto dealers
Auto dealer-dedicated online marketing firm Outsell tests compressed video from EmailFilm Technologies that plays instantly when the e-mail is opened. Dealers are seeing higher click-through on video-enabled offers.
Posted 01/18/2007Paul DemeryPost a comment
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/ Marketing
E-mail the best way to target marketing message, say IR2006 panelists
It takes a segmented approach to get the most out of e-mail campaigns, workshop panelists told IR2006 attendees.
Posted 06/08/2006Kurt PetersPost a comment
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/ Marketing
JCPenney.com drives web sales with segmented e-mail
JCPenney.com has gathered 4 million opt-in e-mail customers and sends out upwards of 3 million HTML e-mails a week.
Posted 02/14/2002Kurt PetersPost a comment
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/ Marketing
Nudging consumers to buy from an e-catalog
In a test with 1.2 million participants, Internet shoppers that received an e-mail catalog generated 17% more revenue than a control group that received an HTML graphic e-mails, Mobular Technologies says.
Posted 11/29/2001Kurt PetersPost a comment
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/ Marketing
Circuit City starts e-mailing sweepstakes and shipping promotion
Circuit City is using HTML e-mails to promote in-store demonstrations of products as well as an online sweepstakes and free shipping for online customers.
Posted 10/09/2001Kurt PetersPost a comment
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/ Marketing
Video e-mail’s popularity will grow, but at a price
Even though many retailers will still use HTML e-mails to save on production costs, video e-mails are becoming popular because of their high response rates.
Posted 06/15/2001Internet RetailerPost a comment
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/ Marketing
There`s more than one way to deliver video e-mail
Video e-mail has more than one technolgoy and so far, no leader has emerged. Messages can be embedded in an e-mail, which takes time to download, or streamed through the Internet, which is at the mercy of the user`s modem speed.
Posted 06/08/2001Kurt PetersPost a comment
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HTML vs. Text
Sometimes functionality trumps beauty when it comes to e-mail marketing. Herschell Gordon Lewis tells how to know when.
Posted 10/31/2002Internet RetailerPost a comment
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Dumping the download
With the novelty of e-mails gone, marketers need to entice consumers to open their e-mails or suffer dismal response rates.
Posted 03/28/2002Internet RetailerPost a comment
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Just as online retailers embrace catalogs, along come e-catalogs
Paper catalogs are no longer good enough for some multi-channel retailers. Today they’re sending out e-mail catalogs. And customers are clicking away.
Posted 02/28/2002Internet RetailerPost a comment
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