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/ Technology
Consumer privacy bill seeks to protect against online targeting
The U.S. House Subcommittee on Communications, Technology and the Internet today released a discussion draft of proposed federal legislation that presents several rules, enforceable by the Federal Trade Commission and state attorneys general, regarding how online retailers collect visitor information and use that information to target advertising at them.
Posted 05/04/2010Internet RetailerPost a comment
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/ E-Retailers
Rookie web marketing tactic shows potential, sports apparel retailer says
He only inserted it into his online marketing lineup a few weeks ago, but the operator of CubWorld.com says he’s pleased with the hits—and sales—he’s seeing from reengaging consumers who have left his site with banner ads on other web sites.
Posted 08/28/2009Don DavisPost a comment
Related Searches:Zoovy
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/ Technology
Paid search is more likely than organic to bring in buyers, study shows
Visitors who arrive at retail sites from paid search ads convert 2.03% of the time compared with 1.26% for those arriving from natural search results, a new study finds. But consumers who navigate directly to a retailer’s site convert 7.38% of the time.
Posted 08/04/2009Katie DeatschPost a comment
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/ E-Retailers
Mrs. Fields names a pair of top executives to run the company
Cookie maker and online retailer Mrs. Fields’ Original Cookies Inc. has appointed co-CEOs John Lauck and Michael Ward to guide the company’s post-bankruptcy future.
Posted 12/22/2008Don DavisPost a comment
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/ Technology
Nearly 2 million browse Google’s Chrome in week after launch, Nielsen says
In the first week after Google launched its browser, 1.9 million U.S. web users made it to the “thank you” page, suggesting they had downloaded Chrome. Nearly three in four of the visitors were men, 39% of them aged 35 to 49.
Posted 09/24/2008Katie DeatschPost a comment
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/ Marketing
David’s Cookies cooks up new ways to get repeat customers
Multi-channel retailer David’s Cookies is building on consumers’ love of sweets to get new as well as more repeat business through “sticky” new site features and participating in the checkout process on other merchants’ web sites, the retailer says.
Posted 03/04/2008Paul DemeryPost a comment
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/ Marketing
Site search helps sales soar at DelightfulDeliveries.com
Implementing a blended search and merchandising function from Mercado increases conversion rates by 25%. Orders per visit are up 50% and units purchased per visit have doubled.
Posted 02/15/2007Paul DemeryPost a comment
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/ Technology
48 million web users run spyware that deletes cookies, study says
More than 48 million Internet users are running anti-spyware that deletes third-party tracking cookies, with nearly 38 million using aggressive anti-spyware that deletes nearly 75% of cookies, according to JupiterResearch.
Posted 11/11/2005Paul DemeryPost a comment
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/ Technology
Why some cookies are better than others
Anonymous traffic from visitors whose site behavior can’t be tracked because they’ve blocked third-party cookies or opted out of tracking represented 13.8% of traffic to sites in Coremetrics’ LIVEMark index.
Posted 07/22/2005Kurt PetersPost a comment
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/ Technology
Longtime online users most likely to delete cookies, Jupiter says
The longer a consumer has been online, the more likely he is to report manually deleting cookies, according to a recent report from JupiterResearch.
Posted 07/12/2005Kurt PetersPost a comment
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