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/ Technology
Yahoo increases search engine market share in the first quarter
Increased advertising from outside the U.S. contributed to a 12% increase in the number of first-page advertisers for Yahoo during the first quarter, according to research firm AdGooroo.
Posted 04/15/2010Paul DemeryPost a comment
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/ Marketing
Most e-retailers selling internationally use paid search to drive traffic
Two-thirds of web retailers that generate more than 10% of their revenue from international markets use paid search to drive users to their e-commerce sites, according to a new report.
Posted 04/15/2010Paul DemeryPost a comment
Related Searches:E-commerce Mexico | Lands End Revenue
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/ Technology
New live chat tool translates on the fly for non-English-speaking customers
Live chat is great for answering customer questions instantly. But what if a consumer doesn’t speak, (or type) in English? Velaro says it has a solution—live chat translation.
Posted 04/07/2010Katie DeatschPost a comment
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/ Marketing
Scentiments.com plans to extend personalization from e-mail to online ads
The perfume and cologne e-retailer sends customers e-mails with individualized product recommendations. The result: personalized e-mails have a click-through rate of 16% and a conversion rate of 8%. The site’s overall conversion rate is 4.9%.
Posted 04/01/2010Paul DemeryPost a comment
Related Searches:Scentiments
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/ Technology
Marketers plan to spend 14% more on search engine ads this year
Spending on search engine marketing will reach $16.6 billion this year in North America, up nearly 14% from $14.6 billion for 2009, according to a new survey from SEMPO and Econsultancy.
Posted 03/26/2010Zak StamborPost a comment
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/ Technology
A quick picture lets Android shoppers comparison shop through Google
Consumers with Android phones can use their phones’ cameras to snap pictures of the covers of books, CDs, DVDs and video games, or most bar codes, and automatically submit the image to Google, which returns detailed product information and more.
Posted 02/23/2010Zak StamborPost a comment
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/ Marketing
Dean’s Cards takes a look back at successful move to new e-commerce site
A year ago, Dean Hanley was searching hard for a new e-commerce platform for his sports trading card site. Now he’s back at IRWD to tell how he made the right choice.
Posted 02/11/2010Paul Demery1 comments
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/ Marketing
King Arthur Flour shows how to cook up a web site without going broke
There is plenty of engaging content on KingAthurFlour.com, and most of it was developed in-house with free and low-cost tools, director of online services Halley Silver says.
Posted 02/10/2010Paul DemeryPost a comment
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/ Technology
REI outfits its e-commerce site with more personalization features
Having completely made over REI.com during the last 18 months, Recreational Equipment Inc. is now turning its online focus to adding more personalization features from Omniture, OpinionLab and Awareness Inc.
Posted 01/27/2010Mark BrohanPost a comment
Related Searches:Rei | Opinionlab
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/ Technology
Retailers spent 17% more on search marketing in Q4, report finds
A new report from search engine marketing firm Efficient Frontier finds that retailers spent 17% more on search engine marketing in the fourth quarter than they did in the same period in 2008, and 46% more than in the third quarter.
Posted 01/19/2010Zak StamborPost a comment
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