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/ Technology
More U.S. and Canadian consumers have used online coupons
But shoppers still prefer receiving coupons by mail.
Posted 09/01/2010Thad RueterPost a comment
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/ Technology
Consumers trust information found online less than offline messages
A marketing mix should include online and offline media, survey finds.
Posted 08/25/2010Allison EnrightPost a comment
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/ Press Release
ICOM Launches Klondike – A Next Generation Database That Links Marketers With Canadian Consumers Like Never Before
Marketing Database Covering 9 Million Canadian Households With Over 200 Variables Unveiled at Canadian Marketing Association Convention TORONTO (May 13, 2008) – ICOM Information and Communications today launched a new consumer information database called Klondike that is the largest repository of decision data compiled on Canadians’ purchasing behavior, attitudes and preferences. The product was unveiled at the Canadian Marketing Association...
Posted 05/16/2008
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/ Press Release
ICOM Becomes First Reseller of CoolSavings` Proprietary Coupon Technology Solution
Agreement enables advertisers to deliver and track secure, print-at-home coupons via e-mail CHICAGO, October 8, 2002- CoolSavings, Inc. (OTCBB: CSAV), a leading online direct marketing and media company, has announced that Toronto-based ICOM Information and Communications, Inc., a leading supplier of targeted communication programs for the Packaged Goods industry, will become the first reseller of its proprietary Coupon Technology Solution....
Posted 10/14/2002
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