/ Technology

eSoles rolls out web-based kiosks in Trek stores

With a strategy based on high-tech gear and personalized service, Trek Bicycle Corp. is benefitting from eSoles` web-enabled in-store scanning systems designed to get perfect dimensions of a customer’s feet to match with customized footwear insoles.

Posted 09/02/2008Don DavisPost a comment

Lands` end online; body imaging and beyond

Known for using innovative web technology not only to gain interest in online shopping but also to make shopping easier, Lands-End.com is on the cusp of a new trend in using body images to sell clothes. While the site has had a virtual model for the past year (My Personal Model) that lets women pick a body type, the retailer is going one step further. In October, Lands’ End adopted fitting technology by ImageTwin, a firm that does...

Posted 12/26/2000Don DavisPost a comment