/ Marketing

Promotional incentives improve e-mail marketing, study shows

Promotional incentives can increase e-mail open rates by more than 100% and click-through rates by as much as 1,000%, according to recent research.

Posted 12/13/2004Kurt PetersPost a comment

/ Technology

Schwan entices customers with gifts online—as a loyalty program

Schwans.com is adding more than 400 gift-related SKUs to its online inventory as part of a broader incentive program aimed at rewarding customers who use the Internet to order food from Schwan for home delivery.

Posted 04/30/2004Kurt PetersPost a comment

Loyalty program puts moms first

One way to inspire loyalty among customers is to give them a compelling reason to come back. At Clubmom.com, that means points redeemable for luxuries moms don’t tend to buy for themselves.

Posted 04/21/2004Mary WagnerPost a comment

Related Searches:Catalog Spree

/ Technology

Online currency provider Flooz cuts half its staff

Flooz fired 35 employees due to economic pressures.

Posted 04/25/2001Kurt PetersPost a comment

Give The Gift Of Ecount

Ecount, a provider of personal Web account and online gift certificates, has announced a new online customer acquisition model, Ecount Incentives, a pay-for-performance program designed to cap the cost of customer acquisition and retention. Through this new program, businesses can deliver promotional offers and dollars directly to consumers, who can then spend the funds. Corporations can choose to reward new customers and the behavior of current...

Posted 01/19/2001Don DavisPost a comment

/ Technology

Give The Gift Of Ecount

Ecount, a provider of personal Web account and online gift certificates, has announced a new online customer acquisition model, Ecount Incentives, a pay-for-performance program designed to cap the cost of customer acquisition and retention. Through this new program, businesses can deliver promotional offers and dollars directly to consumers, who can then spend the funds. Corporations can choose to reward new customers and the behavior of current...

Posted 01/19/2001Don DavisPost a comment

/ Press Release

GiveAnything.com Partners With Incentivecity To Offer Efficient Point Program Functionality To Corporate Clients

Company provides complete, end-to-end incentive program design, management, and fulfillment NEW YORK, Mar. 13, 2001 - GiveAnything.com, a leading provider of online gift certificates, corporate reward programs, and digital gift certificate enabling technology, today announced a strategic partnership with Incentivecity Inc., a leading incentive application service provider. This new partnership will enable GiveAnything.com to offer its corporate...

Posted 03/08/2001