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How Musician’s Hut tunes up search marketing to boost conversions

Musician’s Hut, a web-only retailer of guitars and drum sets, has increased conversion rates through paid search by 400% while spending less by concentrating on long-tail keywords like model numbers, president Eric Archuleta says.

Posted 01/24/2008Paul DemeryPost a comment

Musician’s Hut, a web-only retailer of guitars and drum sets, has increased conversion rates through paid search by 400% while spending less by concentrating on long-tail keywords like model numbers, president Eric Archuleta says.

/ Technology

Retail keyword costs rise 44% in last year

The cost of retail keywords in search engines rose 44% from September 2004 to September 2005, reports the Fathom Online Keyword Price Index. The average retail keyword cost rose to 46 cents, up from 32 cents a year ago.

Posted 10/07/2005Paul DemeryPost a comment

The cost of retail keywords in search engines rose 44% from September 2004 to September 2005, reports the Fathom Online Keyword Price Index. The average retail keyword cost rose to 46 cents, up from 32 cents a year ago.

/ Technology

SizeAppeal.com targets search function to help triple sales

SizeAppeal.com’s expected tripling in sales will come in large part from improving the search function at the site, the company says.

Posted 04/11/2002Kurt PetersPost a comment

SizeAppeal.com’s expected tripling in sales will come in large part from improving the search function at the site, the company says.

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