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/ Technology

CenturyNovelty celebrates more effective paid search and higher conversions

CenturyNovelty.com had been using paid search for eight years—five of them with the same paid search marketing provider. But Ian MacDonald, vice president and general manager of the party supplies e-retailer, wasn’t happy with the results.

Posted 10/08/2009Katie DeatschPost a comment

CenturyNovelty.com had been using paid search for eight years—five of them with the same paid search marketing provider. But Ian MacDonald, vice president and general manager of the party supplies e-retailer, wasn’t happy with the results.

/ E-Retailers

Free paid search tool pays off for Touch of Class

Touch of Class was looking for a way to more efficiently manage its paid search campaigns and determine which keywords were most profitable. The retailer found a way to do both with two new tools from Google.

Posted 03/04/2009Mark BrohanPost a comment

Touch of Class was looking for a way to more efficiently manage its paid search campaigns and determine which keywords were most profitable. The retailer found a way to do both with two new tools from Google.

/ Marketing

Experts reveal search engine optimization secrets at Web Design conference

Retailers make many mistakes that cause their sites to fall in rankings of major search engines. That was obvious Tuesday as search experts Marion Sharkey and Stephan Spencer reviewed retail sites at the Internet Retailer Web Design ’09 Conference.

Posted 01/22/2009Paul DemeryPost a comment

Retailers make many mistakes that cause their sites to fall in rankings of major search engines. That was obvious Tuesday as search experts Marion Sharkey and Stephan Spencer reviewed retail sites at the Internet Retailer Web Design ’09 Conference.

/ Technology

Mining site search terms to find the best—and cheapest—web search keywords

As e-retailers launch their holiday season marketing campaigns, many will again run into the high cost of the most popular Internet search keywords. But mining their site search activity can produce less costly and surprisingly effective search terms.

Posted 10/25/2007Paul DemeryPost a comment

As e-retailers launch their holiday season marketing campaigns, many will again run into the high cost of the most popular Internet search keywords. But mining their site search activity can produce less costly and surprisingly effective search terms.

/ Technology

Average keyword price declines 3.3% to $1.46 in first quarter, Fathom finds

Fathom Online’s Keyword Price Index shows prices stable over the past three quarters. The findings argue for sophisticated management of integrated campaigns versus a sole focus on keyword prices.

Posted 05/03/2007Paul DemeryPost a comment

Fathom Online’s Keyword Price Index shows prices stable over the past three quarters. The findings argue for sophisticated management of integrated campaigns versus a sole focus on keyword prices.

Less popular keywords may be more cost-efficient

Retailers should look beyond popular category terms when attempting to increase the visibility of keywords, says Scot Wingo, president of ChannelAdvisor Corp.

Posted 10/26/2006Paul DemeryPost a comment

Retailers should look beyond popular category terms when attempting to increase the visibility of keywords, says Scot Wingo, president of ChannelAdvisor Corp.

/ Marketing

New site search tool pays off in sales, cost reduction at Toolfetch.com

Eight months after implementing Google Mini as its site search tool, Toofetch.com has seen sales rise by 20%. Data on keyword use has refined keyword purchases to cut online advertising costs by 12%.

Posted 02/02/2006Paul DemeryPost a comment

Eight months after implementing Google Mini as its site search tool, Toofetch.com has seen sales rise by 20%. Data on keyword use has refined keyword purchases to cut online advertising costs by 12%.

/ Technology

Retail keyword prices went up 10% as Q4 progressed, Fathom Index reports

Average keyword prices in search engines increased 10% as the Q4 shopping season progressed, reaching 51 cents in December, search engine marketing company Fathom Online reports. Fathom has been tracking average keyword prices for 16 months.

Posted 01/12/2006Kurt PetersPost a comment

Average keyword prices in search engines increased 10% as the Q4 shopping season progressed, reaching 51 cents in December, search engine marketing company Fathom Online reports. Fathom has been tracking average keyword prices for 16 months.

/ Technology

Retailers’ average keyword click price drops in January

Retailers paid an average of 52 cents per keyword click in January, down from 60 cents in November and 58 cents in December, reports search engine marketing company Fathom Online.

Posted 02/04/2005Kurt PetersPost a comment

Retailers paid an average of 52 cents per keyword click in January, down from 60 cents in November and 58 cents in December, reports search engine marketing company Fathom Online.

Web analytics shine a light on Select Comfort’s search ROI

By tracking which callers visited Select Comfort’s site before buying via a toll-free number, and which paid keywords bought them to the site, web analytics provide a clearer view of ROI on keyword investment.

Posted 11/02/2004Mary WagnerPost a comment

By tracking which callers visited Select Comfort’s site before buying via a toll-free number, and which paid keywords bought them to the site, web analytics provide a clearer view of ROI on keyword investment.

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