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1 - 10 of 11 Results
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/ Technology
360i offers retailers a playbook for social marketing
As more retailers invest in social networking and social media to get their messages to the widest audience possible, they must understand the growing social realm in great detail, the online marketing firm advises in its “Social Marketing Playbook.”
Posted 06/15/2009Bill BriggsPost a comment
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/ Technology
Retailers lag in helping consumers shop across channels, Forrester says
Two-thirds of consumers go online to research expensive or complex purchases, although 60% ultimately buy offline, says Forrester Research. Multi-channel retailers don’t do all they could to serve cross-channel shoppers, says analyst Sucharita Mulpuru.
Posted 05/15/2008Katie DeatschPost a comment
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/ Technology
Online advertising influences word of mouth, DoubleClick survey finds
Bloggers, social network participants and other active web users have influence on purchase decisions of family and friends. That makes them a segment worth targeting in planning online advertising, DoubleClick reports.
Posted 12/22/2006Paul DemeryPost a comment
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/ Technology
In Canada, web influence outstrips online sales, Forrester says
19% of Canadians vs. 33% of American households buy online. With greater broadband access than in the U.S., Canadians use the web to research purchases.
Posted 09/09/2003Mary WagnerPost a comment
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/ Technology
Online companies still don’t understand customer loyalty, says Jupiter
By looking at what drives customers to a site and what creates loyalty, e-retailers could increase average order size significantly, Jupiter says.
Posted 07/16/2001Kurt PetersPost a comment
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/ Press Release
StrongMail Unveils Social Media Services to Help Marketers Acquire New Customers and Drive Revenue
Partnership with Radian6 bolsters service offerings with brand sentiment data to measure the effectiveness of social media programs Redwood City, Calif., March 10, 2010 – StrongMail, a leading provider of online marketing solutions for email and social media, today announced a comprehensive suite of social media services that complement the Social Studio social media marketing solution introduced today in a separate announcement. These new...
Posted 03/23/2010
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/ Press Release
BlueHornet Networks Joins Forces with Sway, developers of Shoutlet
Launches joint marketing solution that integrates social media with email marketing MINNEAPOLIS, Nov. 10, 2009 - BlueHornet Networks, Inc., a leading provider of permission-based email marketing solutions and subsidiary of Digital River, Inc. (NASDAQ: DRIV), today announced it has joined forces with Sway, Inc., developers of a social media communications platform called Shoutlet. The companies have launched a new joint marketing solution that...
Posted 11/12/2009
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/ Press Release
StrongMail and Equifax Launch Social Media-Powered Email Solution for New Customer Acquisition
Equifax Social Influencer pairs StrongMail`s viral social media marketing technology with Equifax`s data resources and expertise to create highly targeted referral programs Redwood City, Calif. and Atlanta, October 19, 2009 – StrongMail Systems, Inc., a leading provider of online marketing solutions for email and social media, and Equifax Inc. (NYSE: EFX), a global information solutions leader, today announced Equifax Social Influencer, a social...
Posted 10/23/2009
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/ Press Release
Bioelements Selects Room 214 As Their Social Media And Online Marketing Agency
Boulder, CO – August 25, 2009 – Bioelements has selected Boulder, CO-based social media agency Room 214 to support research, social strategy and search marketing for their 2009/2010 social network and online initiatives. "Room 214 was chosen as our social media agency because of their track record of influencing consumer behavior," said Callie Lushina, Vice President of Marketing for Bioelements. "In today’s marketplace, social networking and...
Posted 08/27/2009
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/ Press Release
PopularMedia Launches Social Media Marketing Suite
Advanced Reports, Analytics and Optimization Engine Drives Sales, Leads, and Revenue through the Power of Consumer Social Networks San Francisco, CA - May 6, 2008 - PopularMedia, the leading provider of social media marketing solutions, today announced a suite of products designed to help companies maximize the impact of online word-of-mouth channels to deliver leads, sales and revenue growth through trusted consumer social networks. "Marketers...
Posted 05/15/2008
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