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1 - 10 of 13 Results

  • Why consumer-generated content is key for today’s retailers

    / E-Commerce

    Why consumer-generated content is key for today’s retailers

    Here are three ways to enhance marketing with consumer content.

    Posted 06/09/2016Kelly IdolPost a comment

    Here are three ways to enhance marketing with consumer content.
  • Facebook gives retailers a new marketing tool: branded content

    / Marketing

    Facebook gives retailers a new marketing tool: branded content

    Facebook updated its policies to allow certain types of branded content on the social network.

    Posted 04/08/2016Zak StamborPost a comment

    Facebook updated its policies to allow certain types of branded content on the social network.
  • / Press Release

    StrongMail Unveils Social Media Services to Help Marketers Acquire New Customers and Drive Revenue

    Partnership with Radian6 bolsters service offerings with brand sentiment data to measure the effectiveness of social media programs Redwood City, Calif., March 10, 2010 – StrongMail, a leading provider of online marketing solutions for email and social media, today announced a comprehensive suite of social media services that complement the Social Studio social media marketing solution introduced today in a separate announcement. These new...

    Posted 03/23/2010

    Partnership with Radian6 bolsters service offerings with brand sentiment data to measure the effectiveness of social media programs Redwood City, Calif., March 10, 2010 – StrongMail, a leading provider of online marketing solutions for email and social media, today announced a comprehensive suite…
  • / Press Release

    BlueHornet Networks Joins Forces with Sway, developers of Shoutlet

    Launches joint marketing solution that integrates social media with email marketing MINNEAPOLIS, Nov. 10, 2009 - BlueHornet Networks, Inc., a leading provider of permission-based email marketing solutions and subsidiary of Digital River, Inc. (NASDAQ: DRIV), today announced it has joined forces with Sway, Inc., developers of a social media communications platform called Shoutlet. The companies have launched a new joint marketing solution that...

    Posted 11/12/2009

    Launches joint marketing solution that integrates social media with email marketing MINNEAPOLIS, Nov. 10, 2009 - BlueHornet Networks, Inc., a leading provider of permission-based email marketing solutions and subsidiary of Digital River, Inc. (NASDAQ: DRIV), today announced it has joined forces…
  • / Press Release

    StrongMail and Equifax Launch Social Media-Powered Email Solution for New Customer Acquisition

    Equifax Social Influencer pairs StrongMail`s viral social media marketing technology with Equifax`s data resources and expertise to create highly targeted referral programs Redwood City, Calif. and Atlanta, October 19, 2009 – StrongMail Systems, Inc., a leading provider of online marketing solutions for email and social media, and Equifax Inc. (NYSE: EFX), a global information solutions leader, today announced Equifax Social Influencer, a social...

    Posted 10/23/2009

    Equifax Social Influencer pairs StrongMail`s viral social media marketing technology with Equifax`s data resources and expertise to create highly targeted referral programs Redwood City, Calif. and Atlanta, October 19, 2009 – StrongMail Systems, Inc., a leading provider of online marketing…
  • / Press Release

    Bioelements Selects Room 214 As Their Social Media And Online Marketing Agency

    Boulder, CO – August 25, 2009 – Bioelements has selected Boulder, CO-based social media agency Room 214 to support research, social strategy and search marketing for their 2009/2010 social network and online initiatives. "Room 214 was chosen as our social media agency because of their track record of influencing consumer behavior," said Callie Lushina, Vice President of Marketing for Bioelements. "In today’s marketplace, social networking and...

    Posted 08/27/2009

    Boulder, CO – August 25, 2009 – Bioelements has selected Boulder, CO-based social media agency Room 214 to support research, social strategy and search marketing for their 2009/2010 social network and online initiatives. "Room 214 was chosen as our social media agency because of their track…
  • / Technology

    360i offers retailers a playbook for social marketing

    As more retailers invest in social networking and social media to get their messages to the widest audience possible, they must understand the growing social realm in great detail, the online marketing firm advises in its “Social Marketing Playbook.”

    Posted 06/15/2009Bill BriggsPost a comment

    As more retailers invest in social networking and social media to get their messages to the widest audience possible, they must understand the growing social realm in great detail, the online marketing firm advises in its “Social Marketing Playbook.”
  • / Technology

    Retailers lag in helping consumers shop across channels, Forrester says

    Two-thirds of consumers go online to research expensive or complex purchases, although 60% ultimately buy offline, says Forrester Research. Multi-channel retailers don’t do all they could to serve cross-channel shoppers, says analyst Sucharita Mulpuru.

    Posted 05/15/2008Katie EvansPost a comment

    Two-thirds of consumers go online to research expensive or complex purchases, although 60% ultimately buy offline, says Forrester Research. Multi-channel retailers don’t do all they could to serve cross-channel shoppers, says analyst Sucharita Mulpuru.
  • / Press Release

    PopularMedia Launches Social Media Marketing Suite

    Advanced Reports, Analytics and Optimization Engine Drives Sales, Leads, and Revenue through the Power of Consumer Social Networks San Francisco, CA - May 6, 2008 - PopularMedia, the leading provider of social media marketing solutions, today announced a suite of products designed to help companies maximize the impact of online word-of-mouth channels to deliver leads, sales and revenue growth through trusted consumer social networks. "Marketers...

    Posted 05/15/2008

    Advanced Reports, Analytics and Optimization Engine Drives Sales, Leads, and Revenue through the Power of Consumer Social Networks San Francisco, CA - May 6, 2008 - PopularMedia, the leading provider of social media marketing solutions, today announced a suite of products designed to help companies…
  • / Technology

    Online advertising influences word of mouth, DoubleClick survey finds

    Bloggers, social network participants and other active web users have influence on purchase decisions of family and friends. That makes them a segment worth targeting in planning online advertising, DoubleClick reports.

    Posted 12/22/2006Paul DemeryPost a comment

    Bloggers, social network participants and other active web users have influence on purchase decisions of family and friends. That makes them a segment worth targeting in planning online advertising, DoubleClick reports.
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