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  • / Marketing

    InFocus learns how to sell on the web as a manufacturer

    When it realized that retail stores would not produce the sales growth it desired, InFocus decided to start selling its digital image projectors and related products directly to consumers over the web. But first it had to learn what customers wanted.

    Posted 10/09/2003Kurt PetersPost a comment

    When it realized that retail stores would not produce the sales growth it desired, InFocus decided to start selling its digital image projectors and related products directly to consumers over the web. But first it had to learn what customers wanted.

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