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  • Most e-mails from retailers are opened only on mobile devices

    / Mobile Commerce

    Most e-mails from retailers are opened only on mobile devices

    55% of retail marketing e-mails are only opened on smartphones and tablets, according to Yes Lifecycle Marketing. Revenue driven by e-mails opened on desktops jumped 18% in Q4 of 2013 versus a year earlier, while revenue from e-mails opened on mobile devices grew 52%.

    Posted 03/20/2014Bill SiwickiPost a comment

    55% of retail marketing e-mails are only opened on smartphones and tablets, according to Yes Lifecycle Marketing. Revenue driven by e-mails opened on desktops jumped 18% in Q4 of 2013 versus a year earlier, while revenue from e-mails opened on mobile devices grew 52%.

    Related Content:Siwicki

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