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/ Marketing

Infomercial merchants trade group expands into Canada

The Electronic Retailing Association has announced the creation of the ERA Canadian Council. The infomercial merchants trade group says the council is open to all ERA members and will be led in its first year by board member Michael J. Moreau.

Posted 11/17/2008Katie DeatschPost a comment

The Electronic Retailing Association has announced the creation of the ERA Canadian Council. The infomercial merchants trade group says the council is open to all ERA members and will be led in its first year by board member Michael J. Moreau.

/ CONTENT_ROOT

Infomercial merchants trade group hires a new president

The Electronic Retailing Association, a trade group representing television infomercial merchants, has named Julie J. Coons president and CEO. Coons was president and CEO of the Tech Council of Maryland, a technology trade group.

Posted 11/03/2008Katie DeatschPost a comment

The Electronic Retailing Association, a trade group representing television infomercial merchants, has named Julie J. Coons president and CEO. Coons was president and CEO of the Tech Council of Maryland, a technology trade group.

/ Technology

KarateDepot continues to kick off new e-commerce sites

KarateDepot.com has already expanded into medical supplies with ScrubsGallery.com and publications with MagsDirect.com. Next up are BoxingDepot.com and a video site for testing and selling the kinds of products seen in TV infomercials.

Posted 10/14/2008Katie DeatschPost a comment

KarateDepot.com has already expanded into medical supplies with ScrubsGallery.com and publications with MagsDirect.com. Next up are BoxingDepot.com and a video site for testing and selling the kinds of products seen in TV infomercials.

/ E-Retailers

Electronic Retailing Association president takes a new job

Barbara Tulipane, president and CEO of the Electronic Retailing Association, a trade group representing television infomercial merchants, has resigned to take a new position.

Posted 06/16/2008Katie DeatschPost a comment

Barbara Tulipane, president and CEO of the Electronic Retailing Association, a trade group representing television infomercial merchants, has resigned to take a new position.

/ E-Retailers

Sharper Image’s web sales take a nosedive

Internet sales at Sharper Image nosedived in September, falling 51% from September a year earlier to $2.2 million from $4.5 million. The web site was the worst performing segment of a retailer whose sales have been contracting for many months.

Posted 10/11/2007Paul DemeryPost a comment

Internet sales at Sharper Image nosedived in September, falling 51% from September a year earlier to $2.2 million from $4.5 million. The web site was the worst performing segment of a retailer whose sales have been contracting for many months.

/ Marketing

Time Life digs deeper into its web pages to improve conversions

Time Life, which sells music CDs and digital entertainment products through TV infomercials and online, has used multi-variate web page testing to increase its web visitor-to-sales conversion rate by 5%.

Posted 02/22/2007Paul DemeryPost a comment

Time Life, which sells music CDs and digital entertainment products through TV infomercials and online, has used multi-variate web page testing to increase its web visitor-to-sales conversion rate by 5%.

/ Technology

Multi-channel buyers spend $298 per purchase online, ERA study says

Multi-channel shoppers buying online spent $298 per purchase on average, higher than purchases made via TV, TV infomercial, or radio shopping, according to a new report from the Electronic Retailing Association.

Posted 07/21/2005Kurt PetersPost a comment

Multi-channel shoppers buying online spent $298 per purchase on average, higher than purchases made via TV, TV infomercial, or radio shopping, according to a new report from the Electronic Retailing Association.

/ Technology

ERA launches new self-regulatory program for multi-channel retailers

Under a program due to start May 1, marketers who make misleading marketing pitches will lose their ERA membership and be subject to federal fines of up to $10,000.

Posted 04/13/2004Kurt PetersPost a comment

Under a program due to start May 1, marketers who make misleading marketing pitches will lose their ERA membership and be subject to federal fines of up to $10,000.

/ Marketing

Infomercial marketer says sales stronger when viewers place orders on web

Infomercials are central to the marketing strategy of IdeaVillage Products Corp. to launch unusual products like the Handy Stitch handheld sewing machine. But infomercials produce more sales when viewers use the web to order, the company says.

Posted 10/21/2003Paul DemeryPost a comment

Infomercials are central to the marketing strategy of IdeaVillage Products Corp. to launch unusual products like the Handy Stitch handheld sewing machine. But infomercials produce more sales when viewers use the web to order, the company says.

/ Technology

Taking infomercials to the web

As popular as TV infomercials are as a marketing tool, they’ve largely remained outside of the marketing might of the web – until now. Two marketing services firms, Infomercial Partners and Livemercial, are bringing infomercials to the Internet.

Posted 09/26/2003Paul DemeryPost a comment

As popular as TV infomercials are as a marketing tool, they’ve largely remained outside of the marketing might of the web – until now. Two marketing services firms, Infomercial Partners and Livemercial, are bringing infomercials to the Internet.

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