/ E-Retailers

My1Stop.com zeroes out its paid search budget and still increases sales

Instead of spending $30,000 a month on paid search ads, the online printing services retailer focused on boosting its rankings in natural search results. That paid off with a 40% increase in revenue last year.

Posted 08/07/2009Don DavisPost a comment

/ Marketing

Barrie Pace boosts natural search traffic on new e-commerce platform

Barriepace.com has increased traffic from generic search terms by nearly 100% using search engine optimization tools on its new WebLinc platform.

Posted 01/29/2009Paul DemeryPost a comment

Related Searches:Weblinc

/ Marketing

Controlling web content helps natural search rankings, experts say

Search engine web crawlers constantly check for new content to index on web sites, which can affect a site’s ranking in natural search results. Thus, it pays to ensure that sites are presenting crawlers with new and unduplicated information, experts say.

Posted 05/22/2008Don DavisPost a comment

/ Marketing

Product recommendations lift sales 10-15% for DMinSite retailers

Retailers using DMinSite, a managed software e-commerce solutions vendor, find its product recommendations drive more sales than does collaborative filtering technology.

Posted 05/15/2008Paul DemeryPost a comment

/ Marketing

Early search engine entrepreneurs launch a video-sharing web site

Courtney Jones and Robert Brahms, two of the founders of early search engine FindWhat.com, are among the founders of LoyalTV.com, a web site that lets consumers upload videos about their favorite products.

Posted 04/14/2008Katie DeatschPost a comment

/ E-Retailers

How Musician’s Hut tunes up search marketing to boost conversions

Musician’s Hut, a web-only retailer of guitars and drum sets, has increased conversion rates through paid search by 400% while spending less by concentrating on long-tail keywords like model numbers, president Eric Archuleta says.

Posted 01/24/2008Paul DemeryPost a comment

/ Marketing

Searching for site search tools? Check for intelligence, report says

More than just a tool for quickly finding something on a particular web site, the site search function is evolving into a customer intelligence tool that retailers can use to help visitors find what they’re most likely to buy, Aberdeen says.

Posted 08/16/2007Paul DemeryPost a comment

/ Marketing

New search platform lifts conversions and basket size at Rockler.com

Progress EasyAsk Search technology connects shoppers with a larger number of relevant products on Rockler.com – even those they weren’t thinking of when logging on.

Posted 07/24/2007Don DavisPost a comment