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/ Technology
New personalization technology shines for Sun & Ski
Because most of its customers shop its web site only two or three times a year, Sun & Ski uses personalization technology based on the viewing patterns of all of its visitors. In the past year, the technology has boosted conversion rates by nearly half.
Posted 04/15/2010Katie DeatschPost a comment
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/ Marketing
E-mail personalization raises revenue at Intermix
Intermix, a multichannel retailer of designer fashions and accessories for women, expects to increase annual revenues by 15% after deploying a new personalization strategy for e-mail campaigns this year.
Posted 03/25/2010Paul DemeryPost a comment
Related Searches:Don Mcnichol | Intermix
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/ E-Retailers
Regular design reviews help Onlineshoes.com design better video pages
Flexibility and a regular usability review have helped Onlineshoes.com to develop a more balanced approach to video production and page design. The result: sharply higher conversion rates on pages with video.
Posted 01/06/2010Bill BriggsPost a comment
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/ Technology
Google promises fast results with its new site search tool for e-retailers
Google introduced today a site search tool aimed at larger online retailers, Google Commerce Search. The tool can deliver search results in under a second, much faster than most site searches today, says Google.
Posted 11/05/2009Zak StamborPost a comment
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/ Technology
WebSPlean makes avators give shoppers the personal touch
An avator on a retailer’s web site doesn’t have to be limited in what it can convey to customers, says Alecia Venkataraman, marketing manager for WebSPlean, a company that began offering customized avators six weeks ago.
Posted 10/08/2009Paul DemeryPost a comment
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/ Technology
Market America enhances site search for more than 35 million SKUs
With an eye on making it easier for customers to find 35 million SKUs, Market America Inc. on Monday launched a new search platform that produces more relevant results, says COO Marc Ashley.
Posted 06/15/2009Mark BrohanPost a comment
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/ Technology
OrderMotion gives more control to retailers in managing customer order data
In the latest version of its OMX order management software platform, OrderMotion makes it possible to run ad hoc reports on data such as how particular types of online customers are responding to promotions, the company says.
Posted 04/02/2009Paul DemeryPost a comment
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/ E-Retailers
Free paid search tool pays off for Touch of Class
Touch of Class was looking for a way to more efficiently manage its paid search campaigns and determine which keywords were most profitable. The retailer found a way to do both with two new tools from Google.
Posted 03/04/2009Mark BrohanPost a comment
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/ Technology
PhotoWorks.com pictures more back to school revenue
PhotoWorks.com is acting on its own research that shows that parents of school-age children want better deals on school photos. PhotoWorks is offering a back-to-school deal with specials on individual photo packages and other personalized items.
Posted 09/10/2008Mark BrohanPost a comment
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/ Marketing
Personalized images produce 15% more sales at LillianVernon.com
LillianVernon.com introduced a feature that lets shoppers preview view products as they would look if they were personalized. Conversion rates for previewed personalized products rose 15% with the launch.
Posted 09/09/2008Katie DeatschPost a comment
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