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  • / Press Release

    Massive Inc., comScore Announce Breakthrough In-game Advertising Research Methodology

    Ad Effx Action Lift for Gaming measures effectiveness of in-game advertising on online consumer behavior REDMOND, Wash. and RESTON, Va. - Nov. 12, 2009 - For the first time ever, advertisers will now be able to see the direct impact that in-game advertisements have on consumer online behavior, thanks to a new research partnership between Massive Inc., a wholly owned subsidiary of Microsoft Corp., and comScore, Inc. Through an innovative...

    Posted 11/13/2009

    Ad Effx Action Lift for Gaming measures effectiveness of in-game advertising on online consumer behavior REDMOND, Wash. and RESTON, Va. - Nov. 12, 2009 - For the first time ever, advertisers will now be able to see the direct impact that in-game advertisements have on consumer online behavior,…

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