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Coremetrics, Offermatica roll out new online testing offering

The new functionality supports analysis of online visitor behavior in combination with A/B and multivariate testing. Early user Carrot Ink is able to quickly test 81 combinations of page elements to make a change that lifts conversions by almost 20%.

Posted 04/06/2005Kurt PetersPost a comment

Borders Inks Webcast Deal

(www.border.com) Borders.com is teaming up with digital media company Centerseat to create Borders Vision, a series of Webcasts designed for book and music lovers and set to debut in first-quarter 2000. Borders Vision will allow customers to view programming tailored to their tastes, buy Borders products and watch selections from an array of in-store events. The bookseller hosts more than 90,000 in-store events annually, ranging from readings by...

Posted 01/19/2001Don DavisPost a comment