Paid search marketing: fine for some, but not always everyone

Facing price competition from proliferating online competitors, CarrotInk.com repositioned with a high-end branded product aiming for a high-end demographic. To support the strategy, it looked outside of paid search.

Posted 01/12/2006Mary WagnerPost a comment

/ Technology

Coremetrics, Offermatica roll out new online testing offering

The new functionality supports analysis of online visitor behavior in combination with A/B and multivariate testing. Early user Carrot Ink is able to quickly test 81 combinations of page elements to make a change that lifts conversions by almost 20%.

Posted 04/06/2005Kurt PetersPost a comment

/ Technology

Kodak Polychrome Graphics buys Imation’s color solutions business

Completion of $50 million cash deal broadens Kodak Polychrome’s web color management offering. It intends to integrate color proofing technologies with Imation products.

Posted 01/02/2002Kurt PetersPost a comment

/ Press Release

MediaStreet.com Adds to its Growing Digital Services Portal by Teaming With PhotoAccess

Contact: Trish Horner, Public Relations High Tech Options (425) 503-2502, thorner@gte.net Mark Waldin, VP of Marketing PhotoAccess (206) 902-1411, mwaldin@photoaccess.com Norm Levy, President MediaStreet.com (888) 633-4295, normlevy@mediastreet.com They Will Provide Digital Camera Users Prints and Merchandise DEER PARK, NY and SEATTLE, WASH., April 17,2001 - MediaStreet.com Inc., a provider of unique and hard to find digital imaging consumables,...

Posted 04/17/2001