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/ Press Release
Holiday Inn Select Expands Advertising to New Platform With First PDA Ad Campaign Exclusively on USATODAY.com
WASHINGTON, July 2, 2001-- Taking a major step into wireless advertising, Holiday Inn Select launched its first Personal Digital Assistant advertising campaign on USATODAY.com`s PDA channel. The PDA advertising campaign features the Holiday Inn hotels and resorts "Free Flight, Free Night" promotional offer and is supported by print ads in both USA TODAY and USA TODAY Baseball Weekly. When readers log onto USATODAY.com`s PDA channel, they are...
Posted 07/02/2001
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