Internet plays a major role in purchase decisions: DoubleClick

Online media continue to play a major role in consumers’ purchase decisions, whether items or services are bought online, over the phone, or in a store or other physical location, according to DoubleClick Inc.

Posted 07/14/2005Paul DemeryPost a comment

/ Press Release

Unilever Selects DoubleClick to Manage and Optimize its U.S. Email Marketing

New York, NY, March 16, 2004 --- DoubleClick Inc. (Nasdaq: DCLK), the leading provider of marketing tools for advertisers, direct marketers and web publishers, today announced that Unilever has selected DoubleClick`s DARTmail® Premier service as its email platform for brand marketers and their agency partners to communicate, convert and customize interactions with its U.S. consumers. In addition, Unilever will employ DoubleClick`s strategic...

Posted 03/16/2004