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/ Marketing
New icon is designed to connect consumers with online privacy principles
When the Federal Trade Commission pushed for more transparency last year in online behavioral advertising, it also said web sites should provide a clear notice of their privacy principles. A new icon produced by the ad industry is designed to do that.
Posted 02/04/2010Paul DemeryPost a comment
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/ Technology
Search ad spending rises even with fewer ad dollars to go around
Despite a boost in search ad spending, Internet ad revenue in the U.S. fell 5.3% year over year for the first half of 2009 to $10.9 billion, according to a new report from the Interactive Advertising Bureau and PricewaterhouseCoopers.
Posted 10/06/2009Katie DeatschPost a comment
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/ Technology
Internet advertising revenues rise 10.6% to $23.4 billion in 2008
Internet advertising revenue rose 10.6% to a record $23.44 billion in 2008, up from the previous record of $21.20 billion in 2007, according to a survey by PricewaterhouseCoopers LLP for the Interactive Advertising Bureau.
Posted 04/07/2009Katie DeatschPost a comment
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/ Technology
Online ad revenue grew 11% year over year in Q3, the IAB reports
Internet advertising revenue in the third quarter grew 11% over Q3 a year ago, reaching $5.9 billion, reports The Interactive Advertising Bureau and PricewaterhouseCoopers. In spite of the economy, quarterly revenue was the second highest ever.
Posted 11/21/2008Katie DeatschPost a comment
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/ Technology
Search marketing leads 15% rise in Internet ad spending
U.S. Internet ad revenue rose 15.2% year-over-year for the first half of 2008 to $11.5 billion. Search ads rose 24% to $5.1 billion while online display ads rose 19% to $3.8 billion, the Interactive Advertising Bureau and PricewaterhouseCoopers report.
Posted 10/09/2008Paul DemeryPost a comment
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/ Technology
Q Interactive leverages customer-specific data to serve up relevant ads
When serving display ads online, the network uses data provided by shoppers and responses to e-mails and online ads to find consumers most likely to respond.
Posted 09/19/2008Katie DeatschPost a comment
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/ Technology
Commercials complying with new video ad standards show promise in tests
A new study finds online shoppers are viewing and clicking on web video ads—ads that meet new standards for video advertisements from the Interactive Advertising Bureau.
Posted 08/21/2008Don DavisPost a comment
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/ Technology
Internet advertising rises 26% in 2007 to $21.2 billion
Spending on Internet advertising set a new high for the fourth consecutive year in 2007, rising 26% to $21.2 billion, the Interactive Advertising Bureau reports.
Posted 05/16/2008Katie DeatschPost a comment
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/ Technology
Internet advertising revenue jumps 25% in 2007
Internet advertising revenue totaled an estimated $21.1 billion in 2007, a 25% increase from $16.9 billion in 2006, according to a survey for the Interactive Advertising Bureau.
Posted 02/26/2008Don DavisPost a comment
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/ Technology
IAB adopts consumer privacy guidelines for behavioral advertising
The Interactive Advertising Bureau has adopted consumer privacy guidelines to govern the collection and use of consumer data in behavioral advertising, and plans to submit them to the Federal Trade Commission by the end of the month.
Posted 02/25/2008Don DavisPost a comment
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