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1 - 10 of 35 Results

  • Google turns to a mobile catalog specialist for new interactive ads

    / Mobile Commerce

    Google turns to a mobile catalog specialist for new interactive ads

    Catalog Spree will transform retailers' look-books into ads Google distributes.

    Posted 10/03/2013Amy DustoPost a comment

    Catalog Spree will transform retailers' look-books into ads Google distributes.
  • / Marketing

    New icon is designed to connect consumers with online privacy principles

    When the Federal Trade Commission pushed for more transparency last year in online behavioral advertising, it also said web sites should provide a clear notice of their privacy principles. A new icon produced by the ad industry is designed to do that.

    Posted 02/04/2010Paul DemeryPost a comment

    When the Federal Trade Commission pushed for more transparency last year in online behavioral advertising, it also said web sites should provide a clear notice of their privacy principles. A new icon produced by the ad industry is designed to do that.
  • Putting goods on display

    E-retailers find online display ads are more effective now that they can precisely target the right consumers.

    Posted 01/29/2010Bill SiwickiPost a comment

    E-retailers find online display ads are more effective now that they can precisely target the right consumers.
  • / Press Release

    Q Interactive Acquires Vente

    As Online Advertising Spend Continues to Grow, Acquisition Strengthens Company’s Leadership in Lead Generation, Email and Display; Move Marks Second Major Recent Acquisition CHICAGO – October, 2, 2009 – As marketers shift more budget from traditional advertising vehicles to interactive, according to Forrester Research`s US Interactive Marketing Forecast, 2009 to 2014, Q Interactive [http://www.qinteractive.com] continues to strengthen its...

    Posted 10/09/2009

    As Online Advertising Spend Continues to Grow, Acquisition Strengthens Company’s Leadership in Lead Generation, Email and Display; Move Marks Second Major Recent Acquisition CHICAGO – October, 2, 2009 – As marketers shift more budget from traditional advertising vehicles to interactive,…
  • / Technology

    Search ad spending rises even with fewer ad dollars to go around

    Despite a boost in search ad spending, Internet ad revenue in the U.S. fell 5.3% year over year for the first half of 2009 to $10.9 billion, according to a new report from the Interactive Advertising Bureau and PricewaterhouseCoopers.

    Posted 10/06/2009Katie EvansPost a comment

    Despite a boost in search ad spending, Internet ad revenue in the U.S. fell 5.3% year over year for the first half of 2009 to $10.9 billion, according to a new report from the Interactive Advertising Bureau and PricewaterhouseCoopers.
  • / Press Release

    IAB Advances the Conversation, Releases Social Advertising Best Practices

    Industry’s First Roadmap for Realizing Platform’s Advertising Potential New York, NY (May 18, 2009) -Social media allows consumers to interact with brands and become marketing messengers themselves-leading to the transformation of what was once a one-way communication from brands to consumers into a two-way, ongoing conversation. To define the key elements of social advertising and showcase best practices for consumer control and privacy, the...

    Posted 05/19/2009

    Industry’s First Roadmap for Realizing Platform’s Advertising Potential New York, NY (May 18, 2009) -Social media allows consumers to interact with brands and become marketing messengers themselves-leading to the transformation of what was once a one-way communication from brands to consumers…
  • / Press Release

    IAB Releases Click Measurement Guidelines, Establishes Parameters For Counting Valid Clicks, Filtering Fraudulent Clicks

    Publishers and Advertisers Reach Consensus on Critical Online Measurement NEW YORK, NEW YORK (May 12, 2009) -To an Internet user, a click is a simple action. Accurately counting those clicks, however, is a complex operational task. The Interactive Advertising Bureau (IAB) today announced the release of its Click Measurement Guidelines, which establish parameters for the accurate buying and selling of cost-per-click advertising. The guidelines,...

    Posted 05/12/2009

    Publishers and Advertisers Reach Consensus on Critical Online Measurement NEW YORK, NEW YORK (May 12, 2009) -To an Internet user, a click is a simple action. Accurately counting those clicks, however, is a complex operational task. The Interactive Advertising Bureau (IAB) today announced the…
  • / Technology

    Internet advertising revenues rise 10.6% to $23.4 billion in 2008

    Internet advertising revenue rose 10.6% to a record $23.44 billion in 2008, up from the previous record of $21.20 billion in 2007, according to a survey by PricewaterhouseCoopers LLP for the Interactive Advertising Bureau.

    Posted 04/07/2009Katie EvansPost a comment

    Internet advertising revenue rose 10.6% to a record $23.44 billion in 2008, up from the previous record of $21.20 billion in 2007, according to a survey by PricewaterhouseCoopers LLP for the Interactive Advertising Bureau.
  • / Technology

    Online ad revenue grew 11% year over year in Q3, the IAB reports

    Internet advertising revenue in the third quarter grew 11% over Q3 a year ago, reaching $5.9 billion, reports The Interactive Advertising Bureau and PricewaterhouseCoopers. In spite of the economy, quarterly revenue was the second highest ever.

    Posted 11/21/2008Katie EvansPost a comment

    Internet advertising revenue in the third quarter grew 11% over Q3 a year ago, reaching $5.9 billion, reports The Interactive Advertising Bureau and PricewaterhouseCoopers. In spite of the economy, quarterly revenue was the second highest ever.
  • / Technology

    Search marketing leads 15% rise in Internet ad spending

    U.S. Internet ad revenue rose 15.2% year-over-year for the first half of 2008 to $11.5 billion. Search ads rose 24% to $5.1 billion while online display ads rose 19% to $3.8 billion, the Interactive Advertising Bureau and PricewaterhouseCoopers report.

    Posted 10/09/2008Paul DemeryPost a comment

    U.S. Internet ad revenue rose 15.2% year-over-year for the first half of 2008 to $11.5 billion. Search ads rose 24% to $5.1 billion while online display ads rose 19% to $3.8 billion, the Interactive Advertising Bureau and PricewaterhouseCoopers report.
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