FTD plants the seed for online expansion overseas

Now that FTD Group Inc. has fully integrated all aspects of its Interflora Holdings acquisition, CEO Michael Soenen sees a bigger opportunity for more international e-commerce.

Posted 08/22/2007Bill BriggsPost a comment

/ E-Retailers

FTD Group web sales flower 4% for fiscal 2007

Domestic web sales at FTD Group hit $254.1 million for the florist’s 2007 fiscal year, a 4% increase over $245.2 million during FY 2006. Web sales accounted for 88% of the retailer’s fiscal year 2007 domestic consumer segment sales of $287.6 million.

Posted 08/17/2007Kurt PetersPost a comment

/ E-Retailers

FTD’s third-quarter direct revenue grows 6%

Revenue in FTD Group’s domestic consumer segment, made up mostly of FTD.com sales, grew 6% to $80.2 million in the third quarter. Orders during the quarter grew 4.4%.

Posted 04/30/2007Kurt PetersPost a comment

/ E-Retailers

FTD’s second-quarter revenue grows 38.8% to $151.5 million from year ago

International sales from the recently-acquired Interflora contributed most of the revenue increase. Q2 web orders as a percentage of domestic order volume dropped slightly to 88.5%.

Posted 01/25/2007Kurt PetersPost a comment

/ E-Retailers

‘More rational’ search environment helps FTD boost direct sales 14%

A “more rational competitive environment” in online search marketing helped FTD Group grow its direct consumer business 14% year-over-year to $47.4 million for its fiscal first quarter ended Sept. 30, reports president and CEO Michael Soenen.

Posted 10/31/2006Kurt PetersPost a comment

E-commerce flowers for FTD in FY 2006

FTD Inc. grew total e-commerce sales by 14.9% in fiscal 2006 and 24.9% in the fourth quarter. The company also has settled a deceptive advertising lawsuit it filed against Provide Commerce, now a part of Liberty Media Corp.

Posted 08/09/2006Bill BriggsPost a comment

/ Technology

FTD flowering with acquisition of Interflora Holdings

FTD Group has completed the acquisition of Interflora Holdings Limited, a U.K.-based provider of floral-related products and services that sells via the web and catalogs in the United Kingdom. FTD purchased the company for $122 million.

Posted 08/02/2006Mark BrohanPost a comment

/ Press Release

SLI Systems Helps Interflora Grow its Online Business

Interflora chooses intelligent in-site search tool to improve shopping experience and increase conversion November 21, 2007-Interflora can now continually refine its in-site search and improve the shopping experience for customers, with the implementation of Learning Search from SLI Systems. The hosted search tool, which continually learns from past site search activity, will allow Interflora to deliver the most relevant results to customers...

Posted 11/28/2007