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/ Technology
Retailers use live chat to solve consumer problems and close sales
Retailers offering live chat are becoming more sophisticated about using web site pop-up windows to invite consumers to use the communication service, says Ross Haskell, director of marketing for Bold Software, which sells live chat technology.
Posted 05/11/2010Internet RetailerPost a comment
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/ Technology
Retailers use live chat to solve consumer problems and close sales
Retailers offering live chat are becoming more sophisticated about using web site pop-up windows to invite consumers to use the communication service, says Ross Haskell, director of marketing for Bold Software, which sells live chat technology.
Posted 05/11/2010Internet RetailerPost a comment
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/ Marketing
When introducing live chat, retailers may want to introduce users to Mary
E-retailers considering adding live chat to their web sites should try to make the experience as warm and friendly as possible. One way to do that is to use names and realistic-looking photos of individuals, says Matt Tharp of Bravestorm LLC.
Posted 05/28/2009Katie DeatschPost a comment
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/ Technology
Bravestorm unveils click-to-call for small retailers
The vendor designed BoldCall Express to go beyond the big business market for click-to-call technology. And it has introduced the latest version of its live chat software, which includes new customizations.
Posted 04/21/2009Katie DeatschPost a comment
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/ E-Retailers
Barnes & Noble shoppers now can create ‘literary identities’ online
Barnes & Noble’s online consumers now can create their own personal profile pages online to share books they are reading, along with their favorite music and movies. Free personal profile features include a pen name, an avatar and a virtual library.
Posted 10/29/2008Bill BriggsPost a comment
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/ Technology
E-retailers must formalize how social settings are moderated, report says
Forums, blogs and other community features can aid e-retailers with customer loyalty, natural search and traffic. E-retailers hosting social features should put into writing their moderation policies, Forrester Research says.
Posted 08/29/2008Katie DeatschPost a comment
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/ Technology
Search engine enables marketers to eavesdrop on online forums
Twing.com has launched two features that allow marketers to routinely gauge what’s being said about them in online forums and measure the frequency of conversations.
Posted 08/08/2008Katie DeatschPost a comment
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/ Marketing
Consumers like live chat feature but want more from it, study says
While consumers like the ability of talking with customer service agents via live chat, they aren’t satisfied with the experience, according to a new study from Forrester Research.
Posted 03/20/2008Paul DemeryPost a comment
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/ Technology
Positive customer reviews outweigh negative 8 to 1, data show
In hundreds of thousands of online customer reviews across 30 marketer users of Bazaarvoice’s service, positive reviews outnumber negative ones. Average rating is 4.3 out of five stars.
Posted 10/03/2006Paul DemeryPost a comment
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/ Marketing
EverythingFurniture.com and live chat: Let’s try this again
The company is giving live chat a second chance; this time, exchanging live text messages with customers is paying dividends, says CEO Scott Perry.
Posted 04/12/2006Mark BrohanPost a comment
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