/ Marketing

A photography equipment retailer increases traffic and conversions with Google

By using Google Product Listing Ads, Adorama increases its click-through rate 176%.

Posted 09/20/2012Katie DeatschPost a comment

/ Marketing

Campmor boosts sales 10-fold with Google Product Listing Ads

The retailer works with Channel Intelligence to target the ads.

Posted 09/20/2012Amy DustoPost a comment

Related Searches:Campmor | Channel Intelligence

/ Marketing

Loyola University Chicago gets high marks for search marketing

Targeting search keywords to educational tracks brought in more students.

Posted 06/14/2012Paul DemeryPost a comment

/ E-Retailers

Getting to yes

An IRCE speaker shares the secrets of selling marketing programs to management.

Posted 03/09/2012Mary WagnerPost a comment

/ Marketing

Incorporating social data can help improve the relevancy of e-mail messages

Experts say e-mail marketers can use social information to personalize e-mail.

Posted 03/01/2012Allison EnrightPost a comment

/ Marketing

Retailers are ready to increase their Bing spending

An Internet Retailer survey finds 41% of merchants plan to shift their search spending.

Posted 07/21/2011Thad RueterPost a comment

/ Marketing

Companies are spending more on search, and outsourcing it more, too

The search marketing industry will grow 16% this year, report says.

Posted 07/21/2011Allison EnrightPost a comment

Related Searches:Search Engine Marketing

/ Marketing

Birkenstock Central gets a revenue kick from e-mail

E-mail marketing is driving 25% of sales, the web-only footwear retailer says.

Posted 06/02/2011Paul DemeryPost a comment