/ Technology

Why retailers’ optimization priorities change as shoppers approach purchase

Different pages of a site serve shoppers’ needs at different stages of the shopping process. Search optimization efforts should focus on shoppers who signal by their search terms that they are getting ready to buy, says search firm MoreVisibility.

Posted 05/22/2008Don DavisPost a comment

/ Marketing

MarketAmerica enhances site search capabilities using Google Search

Market America Inc. is implementing the Google Search Appliance, enabling consumers to do real-time comparison shopping among the millions of products offered at MarketAmerica.com.

Posted 03/05/2008Paul DemeryPost a comment

Related Searches:Marketamerica

/ Technology

Most site search terms are short and simple, study finds

83% of the 34 million site searches studied by The Seybold Group and WebSideStory used one- or two-word search queries. Among e-commerce sites, 91% of site searches did.

Posted 08/31/2006Paul DemeryPost a comment

/ Technology

4% of unique search terms account for half of all site searches

WebSideStory and the Patricia Seybold Group find that 4% of all unique terms across 34 million site searches represent half of all searches on the studied sites. That tells marketers which searches to leverage first.

Posted 06/09/2006Kurt PetersPost a comment

/ Technology

36% of search engine users associate top rankings with brand leadership

A recent survey shows that the importance of being close to the top of search results is growing. 36% of search engine users believe companies listed at the top of results are the top brands in their fields vs. 33% in 2002, according to Jupiter Research.

Posted 04/13/2006Kurt PetersPost a comment

Shifting search strategies to keep up with a fast-changing market

Vintage Tub & Bath`s Allen Dick will lead a Shop.Org panel next week on developing and refining search engine strategies in an increasingly complex search-marketing environment.

Posted 09/08/2005Mary WagnerPost a comment

Related Searches:Vintage Tub And Bath

/ Technology

Site search use is up 54% and conversions up 19% at Northern Tool

Northern Tool improves its management of site search with technology from Endeca that delivers more relevant results against search queries. With shorter lists of more meaningful results, online shoppers find more items and add more to carts.

Posted 07/29/2005Kurt PetersPost a comment

/ Marketing

Brilliantshopper.com launches beta version

Brilliantshopper.com, a shopping engine that combines a vertical search engine with the features of a comparison-shopping portal, launches a beta version.

Posted 04/26/2005Kurt PetersPost a comment