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  • / Technology

    Offline channels the starting point for most online search, study shows

    Two of three online searchers are driven to search online by offline messaging, according to a JupiterResearch study commissioned by search marketing firm iProspect.

    Posted 08/23/2007Don DavisPost a comment

    Two of three online searchers are driven to search online by offline messaging, according to a JupiterResearch study commissioned by search marketing firm iProspect.

  • / Technology

    Teens Search the Web but Buy More Offline, Study Says

    Kids and teens will spend $4.9 billion online in 2005, but that's a fraction of the projected $21.4 billion theyâll spend offline that year based on information theyâve found on the web, says a new study from New York-based Jupiter Communications. The takeaway, say Jupiter analysts, is that businesses must broaden their Web marketing efforts and focus on driving offline purchases, not online transactions. About 15% of teens purchase online today,...

    Posted 01/19/2001Don DavisPost a comment

    Kids and teens will spend $4.9 billion online in 2005, but that's a fraction of the projected $21.4 billion theyâll spend offline that year based on information theyâve found on the web, says a new study from New York-based Jupiter Communications. The takeaway, say Jupiter analysts, is that…

  • / Technology

    Study Sees Huge Online Impact on Offline Spending

    For every $1 spent online, the Internet influences $8 in offline purchases, according to a new study by Jupiter Communications. In 2005, the firm projects, consumers will spend more than $632 billion on phone orders and purchases at brick-and-mortar stores as a result of research they conducted on the Internet, dwarfing $199 billion in anticipated online spending. "Skeptical retailers eyeing fluctuations in the financial market and the increasing...

    Posted 01/19/2001Don DavisPost a comment

    For every $1 spent online, the Internet influences $8 in offline purchases, according to a new study by Jupiter Communications. In 2005, the firm projects, consumers will spend more than $632 billion on phone orders and purchases at brick-and-mortar stores as a result of research they conducted on…

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