/ Marketing

With new web technology, small pet-supplies retailer breaks out with sales

After switching from an e-commerce platform developed in house with open-source technology to a customized platform from Infopia, web-only retailer Value Pet Supplies grew more than eightfold to $2.1 million last year, president Zachary Piech says.

Posted 04/07/2009Katie DeatschPost a comment

/ Technology

Australian fraud-prevention firm ThreatMetrix relocates to Silicon Valley

The company specializes in device identification, a technique that can spot instances of overseas criminals attempting to commit fraud by hiding their true location. Software industry veteran Reed Taussig has joined the company as president and CEO.

Posted 02/09/2009Katie DeatschPost a comment

/ Technology

Consumers searched for tax help as April 15 loomed

Intuit’s Turbo Tax software was the most searched-for product in March, according to Nielsen Online. Wal-Mart and Home Depot topped the list of retailer searches.

Posted 04/29/2008Katie DeatschPost a comment

/ E-Retailers

Amazon launches a new site aimed at smaller businesses

Never a retailer to ignore a niche, Amazon is launching a business center aimed at small and mid-sized businesses. The site will feature office-related items, customer forums, industry-specific software and access to Amazon Web Services.

Posted 10/23/2007Don DavisPost a comment

/ Marketing

Making sense out of web analytics data

Although web analytics data can be overwhelming and difficult to interpret, retailers can take steps to understand it, apply it to improving web site operations and share its value across departments, experts said at the Shop.org conference.

Posted 09/20/2007Paul DemeryPost a comment

Online advertising firm ClickShift expands management team

ClickShift Inc., an online ad optimization company, has added three executives, including former NexTag executive Eddie Smith and former WebSideStory executive Jeff Goodman.

Posted 08/14/2006Paul DemeryPost a comment

Sarah Simmons becomes e-c marketing manager at Pokemon USA

Sarah Simmons has been named e-commerce marketing director for Pokémon USA Inc. She previously was director of strategic operations for RichFX Inc., provider of rich digital media.

Posted 06/06/2005Kurt PetersPost a comment

/ Marketing

Ignacio Fanlo named president, worldwide field operations for Shopping.com

Shopping.com, an online comparison shopping service, appointed Ignacio Fanlo, its chief revenue officer, to fill the new position of president of worldwide field operations to support international growth, the company said.

Posted 04/25/2005Kurt PetersPost a comment