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Web/store integration still missing for many big merchants
A study by LakeWest Group finds that, while 75% of the 100 fastest-growing publicly held retailers in the U.S. operated in multiple channels, only 22% consider seamless multi-channel integration a top priority. Of retail chains that operate web sites, 40% still have no integration between store and web systems.
Posted 03/30/2007Internet RetailerPost a comment
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