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  • With successful affiliate programs, one size does not fit all

    Some marketers drop inactive affiliates to focus on producers – but one marketer drove $400,000 in incremental revenue from non-producers by offering them more incentives.

    Posted 08/14/2007Kurt PetersPost a comment

    Some marketers drop inactive affiliates to focus on producers – but one marketer drove $400,000 in incremental revenue from non-producers by offering them more incentives.
  • / Press Release

    Molecular Acquires Ion Global San Francisco

    Acquisition Bolsters Leading Internet Consulting Firm’s Globalization Capabilities and Strengthens the Isobar Network WATERTOWN, Mass.--Molecular, Inc., a leading Internet consulting firm, today announced that, through its parent company Isobar, part of London-listed Aegis Group plc, it is acquiring Ion Global San Francisco, part of Asia-based Ion Global. Acquiring Ion Global, a leading Web strategy and interactive marketing agency specializing...

    Posted 08/06/2007

    Acquisition Bolsters Leading Internet Consulting Firm’s Globalization Capabilities and Strengthens the Isobar Network WATERTOWN, Mass.--Molecular, Inc., a leading Internet consulting firm, today announced that, through its parent company Isobar, part of London-listed Aegis Group plc, it is…
  • / Technology

    Online marketers using fewer affiliates, report says

    Fewer marketers than a year ago report having programs that include 10,000 to 2,001 affiliates, while more marketers report having programs with affiliates numbering in the lower ranges.

    Posted 01/25/2007Paul DemeryPost a comment

    Fewer marketers than a year ago report having programs that include 10,000 to 2,001 affiliates, while more marketers report having programs with affiliates numbering in the lower ranges.
  • Affiliate Marketing

    Affiliate marketing-using one site to drive traffic to another-is the stepchild of online marketing. While search engines, e-mail and RSS capture much of the attention of online retailers, affiliate marketing, despite lineage that goes back almost to the beginning of online retailing, carries a much lower profile. Yet affiliates continue to play a fundamental role in e-retailers’ marketing strategies. That’s the case at Abebooks, an online...

    Posted 06/30/2006Internet RetailerPost a comment

    Affiliate marketing-using one site to drive traffic to another-is the stepchild of online marketing. While search engines, e-mail and RSS capture much of the attention of online retailers, affiliate marketing, despite lineage that goes back almost to the beginning of online retailing, carries a…
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