/ Marketing

GameFly offers video game content information via iPhone app

Online video game rental service GameFly has launched a free mobile application for Apple iPhone and iPod Touch users that provides news, videos, user reviews and other information on video game content.

Posted 10/28/2009Mark BrohanPost a comment

/ Marketing

Tommy Hilfiger launches a rich mobile app for stylish iPhone users

Apparel retailer Tommy Hilfiger has created a robust m-commerce experience that enables consumers to browse, search and buy. And it’s using newly launched mobile technology from e-commerce and now m-commerce technology vendor ATG.

Posted 09/30/2009Katie DeatschPost a comment

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/ Technology

Rhapsody’s new app makes 8 million tracks available to iPhone users

Rhapsody’s music application is now available at the Apple App Store, enabling subscribers to access more than eight million tracks via iPhone and iPod Touch devices. The Rhapsody application is a free download from the App Store.

Posted 09/22/2009Katie DeatschPost a comment

/ Technology

J.C. Penney joins a small group of retailers blazing the mobile apps trail

J.C. Penney has become No. 30 on a list of retailers that have created a downloadable mobile application for smartphones. It has launched JCPenney Weekly Deals, a mobile app for Apple’s iPhone and iPod Touch.

Posted 09/03/2009Katie DeatschPost a comment

/ Technology

HSN develops a mobile shopping app

Along with enabling shoppers with an iPhone to purchase online, HSN’s mobile app also lets users store items for later purchase and e-mail a friend.

Posted 08/18/2009Katie DeatschPost a comment

/ Technology

Apple’s App Store turns 1, and three shopping apps are among top 25

In just 12 months, the number of mobile apps went from a few hundred to more than 65,000, and the number of app downloads just surpassed 1.5 billion. And among Apple’s 25 favorite are apps from Amazon.com, eBay and Fandango.

Posted 07/15/2009Mark BrohanPost a comment

/ Technology

Best Buy gives mobile apps a try

The multichannel retailer is dipping its toe in the waters of the burgeoning realm of mobile apps. It has introduced the Best Buy Weekly Deals mobile app designed for the iPhone and iPod Touch. But the app is not transactional—yet.

Posted 07/07/2009Katie DeatschPost a comment

/ Marketing

Barnes & Noble adds an iPhone app to its m-commerce operation

The bookseller’s m-commerce site has grown rapidly during the last 12 months. As a result, Barnes & Noble has signed on for the next step in mobile retailing—mobile apps that provide iPhone and iPod Touch users access to exclusive web content.

Posted 07/02/2009Paul DemeryPost a comment

/ Technology

New program lets companies swap ad space in mobile apps to drive downloads

Mobile ad network AdMob has launched the free iPhone Download Exchange. Retailers and other companies that advertise through AdMob can have ads for their iPhone apps placed within each others’ apps at no cost. The service is designed to boost downloads.

Posted 05/26/2009Katie DeatschPost a comment

/ Marketing

Sears becomes a member of the exclusive mobile app club

Sears has bolstered its mobile channel with a new mobile application for the iPhone. It’s among a very small number of retailers with mobile apps. And Sears has one-upped the others, incorporating satellite technology for customized shopping.

Posted 04/22/2009Mark BrohanPost a comment