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IRCE, Last 6 Months

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1 - 10 of 12 Results

  • B2B companies are taking a good look at mobile

    / B2B

    B2B companies are taking a good look at mobile

    A survey of 100 companies at last month’s IRCE e-commerce conference found strong interest among B2B sellers in mobile commerce investment.

    Posted 07/08/2014Paul DemeryPost a comment

    A survey of 100 companies at last month’s IRCE e-commerce conference found strong interest among B2B sellers in mobile commerce investment.

    Related Content:Irce

  • Good B2B site design begins and ends with the user

    / B2B

    Good B2B site design begins and ends with the user

    B2B sites that sell primarily to businesses or individual buyers, can employ features and functions that mirror top online retailing sites, but it’s all about giving users the tools they need for quick and painless purchasing, a pair of design experts told attendees recently at IRCE 2014 in Chicago.

    Posted 06/24/2014Mark BrohanPost a comment

    B2B sites that sell primarily to businesses or individual buyers, can employ features and functions that mirror top online retailing sites, but it’s all about giving users the tools they need for quick and painless purchasing, a pair of design experts told attendees recently at IRCE 2014 in…

    Related Content:Grainger | Fastenal | B2b

  • Customer reviews pump up B2B online conversion rates for 3M

    / B2B

    Customer reviews pump up B2B online conversion rates for 3M

    Using ratings and reviews on its main dental products site helps 3M generate conversion rates five times bigger than product pages without customer comments, 3M marketing executive Keith Haig told attendees last week at IRCE 2014 in Chicago.

    Posted 06/17/2014Mark BrohanPost a comment

    Using ratings and reviews on its main dental products site helps 3M generate conversion rates five times bigger than product pages without customer comments, 3M marketing executive Keith Haig told attendees last week at IRCE 2014 in Chicago.

    Related Content:3m | Product Reviews

  • Helping B2B customers buy faster

    / B2B

    Helping B2B customers buy faster

    When business customers shop online, they need to quickly find and customize product selections as well as quickly check out, says B2B e-commerce expert Lance Trebesch. He provided several online examples at IRCE last week.

    Posted 06/17/2014Paul DemeryPost a comment

    When business customers shop online, they need to quickly find and customize product selections as well as quickly check out, says B2B e-commerce expert Lance Trebesch. He provided several online examples at IRCE last week.

    Related Content:Office Depot

  • B2B e-commerce is ‘not a race to a finish line’

    / B2B

    B2B e-commerce is ‘not a race to a finish line’

    Companies that want to succeed in selling online to other businesses need to first establish a culture of innovation, Forrester Research analyst Andy Hoar says.

    Posted 06/17/2014Paul DemeryPost a comment

    Companies that want to succeed in selling online to other businesses need to first establish a culture of innovation, Forrester Research analyst Andy Hoar says.
  • Facebook’s ad targeting is getting even richer

    / Marketing

    Facebook’s ad targeting is getting even richer

    The social network says it is letting marketers target consumers based on information from web sites and apps that those users interact with. Facebook also says it is giving consumers more control over their ad profiles.

    Posted 06/13/2014Zak StamborPost a comment

    The social network says it is letting marketers target consumers based on information from web sites and apps that those users interact with. Facebook also says it is giving consumers more control over their ad profiles.

    Related Content:Facebook

  • For a flash-sale retailer, an m-commerce site first, then apps

    / Mobile Commerce

    For a flash-sale retailer, an m-commerce site first, then apps

    Beyond the Rack leverages the benefits of the mobile web to increase click-through rates and revenue per e-mail for its 12 million daily e-mails, the company’s director of marketing told attendees at the Internet Retailer Conference & Exhibition.

    Posted 06/13/2014AbCallardPost a comment

    Beyond the Rack leverages the benefits of the mobile web to increase click-through rates and revenue per e-mail for its 12 million daily e-mails, the company’s director of marketing told attendees at the Internet Retailer Conference & Exhibition.

    Related Content:Beyond The Rack

  • Don't forget to "feed" Google

    / Marketing

    Don't forget to "feed" Google

    IRCE speakers stress the importance of product feeds in getting the right ads before the right consumers at the right times.

    Posted 06/13/2014Thad RueterPost a comment

    IRCE speakers stress the importance of product feeds in getting the right ads before the right consumers at the right times.

    Related Content:Irce

  • Facebook plans to launch a new e-commerce-focused ad unit

    / Marketing

    Facebook plans to launch a new e-commerce-focused ad unit

    The social network will soon let advertisers feature multiple products in a single ad, helping them improve click rates, Facebook executive Nicolas Franchet said yesterday at IRCE. In a test of the new ad format, web merchant Zulily said the new ad format improved its cost per acquisition by 18%.

    Posted 06/13/2014Zak StamborPost a comment

    The social network will soon let advertisers feature multiple products in a single ad, helping them improve click rates, Facebook executive Nicolas Franchet said yesterday at IRCE. In a test of the new ad format, web merchant Zulily said the new ad format improved its cost per acquisition by 18%.

    Related Content:Zulily

  • American Greetings is the most trustworthy e-retail site

    / E-Retailers

    American Greetings is the most trustworthy e-retail site

    The greeting card retailer topped the annual Online Trust Honor Roll, according to the Online Trust Alliance. More than three-quarters of e-retail sites analyzed did not meet criteria for the honor roll.

    Posted 06/13/2014AbCallardPost a comment

    The greeting card retailer topped the annual Online Trust Honor Roll, according to the Online Trust Alliance. More than three-quarters of e-retail sites analyzed did not meet criteria for the honor roll.

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