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/ Technology
Automobile shoppers rev up smartphones
31% of vehicle shoppers have accessed mobile web sites, J.D. Power finds.
Posted 10/24/2012Bill SiwickiPost a comment
Related Searches:Supplements | Automotive | Cars
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Car dealers need to read the digital advertising tea leaves
Auto dealers who want to maximize their digital advertising spending need to pay close attention to where – and when – consumers research their vehicle purchases online, says a report from J.D. Power and Associates.
Posted 08/28/2007Don DavisPost a comment
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/ Marketing
Kia tops the list of best auto manufacturers` sites
Kia.com is the most useful manufacturer web site for new vehicle shopping, according to a J.D. Power and Associates study that measures the usefulness of sites and concentrates on appearance, speed, navigation and information/content.
Posted 03/02/2007Kurt PetersPost a comment
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/ Technology
More auto dealers embrace natural and paid search, study says
Auto dealers are increasing their use of search engine marketing to drive traffic to both their web site and into the showroom, J.D. Power and Associates says. 75% of auto dealers use search engine optimization, while 33% conduct PPC campaigns.
Posted 09/15/2006Paul DemeryPost a comment
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/ Technology
Auto dealers are pleased with third-party lead generation
As automotive dealers continue to shift marketing and advertising resources to the web, dealers are generally pleased with the online leads they receive from third-party lead generation sites, according to a new study from J.D. Power and Associates.
Posted 09/12/2006Kurt PetersPost a comment
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/ Technology
Hummer tops the list of best auto manufacturer sites
Hummer.com provides online car shoppers with the deepest combination of content and best array of self-help tools, according to new research from J.D. Power.
Posted 07/07/2006Kurt PetersPost a comment
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