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Jonathan Levitt

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  • Consumers just say no to in-store mobile tracking

    / Mobile Commerce

    Consumers just say no to in-store mobile tracking

    77% of U.S. adults with smartphones do not want retailers tracking their smartphones when they are in retailers' stores, OpinionLab finds. 43% of consumers are less likely to shop at a store that tracks mobile devices. But what if a retailer offers a gift in exchange for tracking?

    Posted 03/27/2014Bill SiwickiPost a comment

    77% of U.S. adults with smartphones do not want retailers tracking their smartphones when they are in retailers' stores, OpinionLab finds. 43% of consumers are less likely to shop at a store that tracks mobile devices. But what if a retailer offers a gift in exchange for tracking?

    Related Content:Beacon | Data

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