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/ Marketing
Liz Claiborne’s new name unites U.S. fashion centers
Fifth & Pacific Companies reflects New York and California designs.
Posted 01/04/2012Bill BriggsPost a comment
Related Searches:Monetate | Juicy Couture | Kate Spade
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/ E-Retailers
Sears names a new CEO for Lands’ End
Edgar Huber oversaw global business development for Liz Claiborne.
Posted 08/02/2011Thad RueterPost a comment
Related Searches:Lands End Competitors | Nick Coe | L'oreal
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/ Marketing
Juicy Couture’s new online Club Couture boosts conversion rate by 162%
Social shopping features at Club Couture let shoppers create, share and view looks created by others. The retailer has also driven up page views per visit by 141% and average time spent on the site by 150%.
Posted 09/10/2009Paul DemeryPost a comment
Related Searches:Virtual Dressing Room | Juicy Couture | My Virtual Dressing Room
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/ E-Retailers
Brand plan is behind Liz Claiborne’s organization, management restructure
Liz Claiborne is reorganizing into two divisions, direct brands and partnered brands, reflecting a new branding strategy. The five group president positions under the old structure will be eliminated.
Posted 06/25/2007Paul DemeryPost a comment
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