/ Marketing

Mobile shopping behavior varies by product category

Electronics, apparel and home goods shoppers act differently in mobile, report says.

Posted 02/15/2011Bill Siwicki2 comments

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/ Marketing

U.S. mobile marketing investments will surpass $1 billion in 2011, Forrester predicts

Mobile will merge with social media and location-based programs, study finds.

Posted 02/03/2011Katie DeatschPost a comment

/ Marketing

Speakers call out winners and works in progress among mobile apps

Amazon, Best Buy and Target apps stand out for simplicity and convenience, experts say.

Posted 10/13/2010Mary WagnerPost a comment

/ Marketing

Three factors are key to app success

Forrester’s Julie Ask will speak at the Mobile Commerce Forum 2010 about why apps must stress immediacy, simplicity and context. 

Posted 07/21/2010Bill SiwickiPost a comment

/ Marketing

Retailers must do their homework before going mobile

The first step is figuring out what devices shoppers are using.

Posted 06/16/2010Thad RueterPost a comment

Bye-bye PC, hello mobile

No longer just shrinking web sites, retailers focus on mobile design.

Posted 11/01/2012Don DavisPost a comment

Reality Check

Web-only retailers introduce augmented reality to break down the touch-and-feel barrier.

Posted 04/01/2012Bill SiwickiPost a comment

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