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  • / Technology

    TNS Compete steps up focus on retail industry analytics

    TNS Compete, a unit of TNS Media Group, has formed the Retail and Consumer Products practice to focus on providing web analytics related to online shopping across groups of rival retail e-commerce sites, shopping portals and search engines.

    Posted 11/13/2008Paul DemeryPost a comment

    TNS Compete, a unit of TNS Media Group, has formed the Retail and Consumer Products practice to focus on providing web analytics related to online shopping across groups of rival retail e-commerce sites, shopping portals and search engines.

  • / Technology

    The forecast for search engine marketing spending is bright

    All channels of online marketing, including search, are expected to increase at a higher rate than other major media and online is seen as the most effective medium for acquiring and retaining customers, says marketing research company Millward Brown.

    Posted 09/23/2004Kurt PetersPost a comment

    All channels of online marketing, including search, are expected to increase at a higher rate than other major media and online is seen as the most effective medium for acquiring and retaining customers, says marketing research company Millward Brown.

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