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  • Kaplan scores with iTunes as channel to reach students

    Study-aid publisher Kaplan Inc. is letting students study for college entrance exams with material downloaded from Apple Inc.’s iTunes to their iPods. The service, which also lets students listen to music at the same time, is getting strong feedback from customers, Kaplan says.

    Posted 07/31/2007Internet RetailerPost a comment

    Study-aid publisher Kaplan Inc. is letting students study for college entrance exams with material downloaded from Apple Inc.’s iTunes to their iPods. The service, which also lets students listen to music at the same time, is getting strong feedback from customers, Kaplan says.

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