/ E-Retailers

It’s game over for KB Toys stores, but business as usual online

For the second time in four years KB Toys Inc. is filing for bankruptcy and closing stores. It remains business as usual for KBToys.com, which is operated under a long term licensing agreement by The Parent Co.

Posted 12/12/2008Katie DeatschPost a comment

/ E-Retailers

eToys Direct targets $100 million in first profitable year

The eToys brand is alive and well, having re-emerged as a toy retailer and services provider with expected first-year sales of $100 million. “We expect to be profitable this year,” eToys Direct CEO Mike Wagner says.

Posted 01/07/2005Kurt PetersPost a comment

/ Technology

KB Toys will become the toy provider at Sears.com

Under an expanded agreement with Sears, KB Toys will bring 2,500 new toys to Sears.com and 900 to the Sears Christmas catalog. In addition, KB Toys will sell brands that had not been available at Sears.com before.

Posted 09/26/2002Kurt PetersPost a comment

KB Toys moves online fulfillment into former eToys facility

Online and store-based toy retailer KB Toys is taking over the 444,000-square-foot former eToys warehouse and will hire as many as 450 to handle holiday operations.

Posted 08/09/2001Kurt PetersPost a comment

/ E-Retailers

Toys R Us online sales triple in the first quarter

Toys R Us’s deal with Amazon.com is paying off as the toy retailer saw three times as many sales in the first quarter this year as in Q1 2000.

Posted 05/21/2001Kurt PetersPost a comment

KB Toys acquires additional eToys assets

KB Toys has paid $3.35 million to acquire the URL, trade names and trademarks from bankrupt eToys. Less than a month ago, it acquired eToys` inventory.

Posted 05/18/2001Kurt PetersPost a comment

/ E-Retailers

KBkids.com's IPO Still On

Consolidated Stores Corp. says it remains committed to an initial public offering for toy e-retailer KBkids.com, even though the parent company has announced a respositioning drive to boost its sagging stock price. The site is a joint venture between Consolidated Stores, which operates more than 1,300 K*B Toys stores nationwide, and BrainPlay.com, an online retailer of specialty children's products. Consolidated Stores, which also operates Big...

Posted 01/19/2001Don DavisPost a comment

Why KBkids Isn't Kidding Around With Its TV Dollars

KBkids.com is turning up the heat in the fourth quarter with a $43 million advertising campaign which breaks nationally this week. The campaign, which includes national television, print, out-of-home, and in-store promotions, is the largest campaign for any Internet toy retailer. Following is a breakdown of the campaign details. The ads were created by San Francisco-based Goldberg Moser O'Neill. Television The initial television campaign consists...

Posted 01/19/2001Don DavisPost a comment