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1 - 5 of 5 Results
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/ Marketing
Kelley Blue Book soups up internal search
To help online car shoppers narrow their choice, Kelley is updating KBB.com with the “Perfect Car Finder,” which lets consumers search through more than 400 new vehicles and 1,100 trim levels of those vehicles by features and optional equipment.
Posted 06/08/2007Paul DemeryPost a comment
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Overstock.com test-driving ‘Cars’ program
Beta testing for Overstock.com Cars is under way as the online discount retailer reaches into a new market.
Posted 01/03/2007Mark BrohanPost a comment
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/ Technology
New vehicles buyers prefer real web photos, study says
90% of motor vehicle shoppers would prefer to view actual photos online of new vehicles currently on the dealer`s lot, rather than view stock photography of the actual vehicle they are interested in buying, says a new study from Kelley Blue Book Co.
Posted 08/18/2006Paul DemeryPost a comment
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/ Technology
Black Book enters the online vehicle appraisal race
National Auto Research, publisher of Black Book vehicle information, is rolling out an online vehicle appraisal service for automotive dealers. Black Book Online allows dealers to offer a vehicle appraisal service on their individual web sites.
Posted 10/19/2004Kurt PetersPost a comment
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/ Technology
To drive customer service, Kelley Blue Book relaunches KBB.com
Kelley Blue Book, which operates the web’s most frequently visited automotive research site, is implementing a year-long and five-stage redesign.
Posted 08/26/2004Paul DemeryPost a comment
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