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Kelly Kowal

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  • A fashion retailer dresses up conversions by 17% with targeted content

    / Technology

    A fashion retailer dresses up conversions by 17% with targeted content

    Farfetch identified new e-commerce site visitors who were highly engaged with its site and displayed to them a page overlay with information about its shopping, shipping and returns policies.  The retailer also ran campaigns for return shoppers who hadn’t purchased before and for all new visitors based on analytics from vendor Qubit.

    Posted 01/20/2014Amy DustoPost a comment

    Farfetch identified new e-commerce site visitors who were highly engaged with its site and displayed to them a page overlay with information about its shopping, shipping and returns policies.? The retailer also ran campaigns for return shoppers who hadn’t purchased before and for all new visitors…

    Related Content:Women | Content | Europe

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