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  • / Press Release

    Marketers Miss Opportunities to Connect Attribution to Bid Management

    The study includes a survey of 106 advertisers, agencies, and analytics professionals in the U.S. and Europe. It outlines challenges marketers face when implementing cross-channel attribution, the benefits they reap from doing so, and the importance of connecting attribution modeling to bid management platforms in an automated manner.

    Posted 09/30/2014

    The study includes a survey of 106 advertisers, agencies, and analytics professionals in the U.S. and Europe. It outlines challenges marketers face when implementing cross-channel attribution, the benefits they reap from doing so, and the importance of connecting attribution modeling to bid…

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