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1 - 9 of 9 Results
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/ Technology
Why retailers’ optimization priorities change as shoppers approach purchase
Different pages of a site serve shoppers’ needs at different stages of the shopping process. Search optimization efforts should focus on shoppers who signal by their search terms that they are getting ready to buy, says search firm MoreVisibility.
Posted 05/22/2008Don DavisPost a comment
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/ E-Retailers
Paid search ROI increases 800% for lighting retailer Form Plus Function
Technology from ClearSaleing reveals which keywords justify investment by tracking keyword performance not just to sales but to profitability.
Posted 09/11/2007Don DavisPost a comment
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/ Technology
It’s site search, it’s merchandising – it’s two functions in one
Site search gets shoppers directly to what they’re looking for, but new functionality takes them past the shelves, too.
Posted 05/15/2003Mary WagnerPost a comment
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/ Technology
Top keywords change with the times, and quickly, say search engine experts
"Beanie babies" is out, "Harry Potter" in as new products and trends push once leading keywords off center stage.
Posted 06/04/2002Internet RetailerPost a comment
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As the web universe becomes broader, search terms get narrower
The right keywords can push rankings up in search engines – but the right keywords aren’t always the most obvious ones, say search optimization providers. And as more sites optimize their search, keywords get narrower.
Posted 04/19/2002Kurt PetersPost a comment
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SPONSORED SUPPLEMENT: How to find the payoff in search marketing
As more retailers turn to paid search, keyword prices are soaring and the hefty return on investment that retailers once enjoyed on many keywords is shrinking. At the same time, this trend has made many peripheral keywords marginally profitable or unprofitable. In some cases, keyword prices have soared so high that retailers are getting priced out of their top choices and are left scrambling to identify and purchase alternative words that...
Posted 01/31/2008Internet RetailerPost a comment
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Bigger is Better
Technobrands` finds a search marketing strategy that fits.
Posted 07/27/2006Internet RetailerPost a comment
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/ Press Release
Leading Search Engine Optimization Company Teams with Top 500 Internet Retailer
Keyword Performance, a leading search engine optimization company announces a marketing partnership with Online Stores Inc that will include strategic programs for all of the leading retailer`s websites. Wallingford, CT August 11, 2009 -- Online Stores Inc., listed in the Internet Retailer Top 500 Guide every year since 2007, is launching a full-scale search engine optimization campaign with leading SEO company Keyword Performance to help...
Posted 08/12/2009
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/ Press Release
BabyCenter Selects Efficient Frontier to Optimize Paid Search Marketing Campaigns
The Most Visited Online Resource for New & Expectant Parents Relies Upon Leader in Paid Keyword Optimization Services to Improve Both ROI & Volume from Pay-Per-Click Marketing Mt. View, CA – March 08, 2005 – Efficient Frontier, the leading provider of datadriven paid keyword optimization services and search engine marketing (SEM), today announced that BabyCenter, the leading online resource for new and expectant parents, has selected Efficient...
Posted 03/17/2005
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