/ Marketing

IRCE 2012 Report: It’s easy to fix search marketing missteps

An exclamation point in paid search ad copy lifts sales 7%, an expert says.

Posted 06/12/2012Mary WagnerPost a comment

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/ Marketing

Google previews an upcoming change to natural search rankings

Sites that offer too much SEO will be punished, but most retailers might escape harm.

Posted 03/22/2012Thad Rueter2 comments

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/ Marketing

Google’s new paid search program ties retailer inventory to ads

The search engine says Dynamic Ads can increase ad clicks by up to 10%.

Posted 10/20/2011Thad RueterPost a comment

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/ Marketing

IRCE 2011 Report: A retailer’s size poses no restrictions for search marketing

Smaller retailers can manage paid search in-house by testing and adjusting keywords.

Posted 06/16/2011Bill BriggsPost a comment

/ Marketing

IRCE 2011 Report: Talbot’s uses paid search to help refashion its image

The apparel retailer explains how it finds its best keywords.

Posted 06/14/2011Allison EnrightPost a comment

/ Marketing

For Drs. Foster and Smith, automation brings bigger gains from paid search

The pet supplies retailer uses Marin Software to automate keyword bidding.

Posted 05/23/2011Thad RueterPost a comment

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/ E-Retailers

Shopko relaunches its e-retail site

The new web site for the regional retailer improves navigation and design.

Posted 03/15/2011Allison EnrightPost a comment

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/ Marketing

Cracking the code

Online retailer Oneida tries to figure out the path online shoppers take to a purchase.

Posted 02/09/2011Paul DemeryPost a comment