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  • / Technology

    Lands’ End experiments with custom-tailoring on its web site

    Just when it seemed there was nothing new to say about ho-hum khakis, Landsend.com has come up with a whole new way to market them. Lands’ End has done a soft launch of custom-fit chinos on its web site.

    Posted 10/24/2001Kurt PetersPost a comment

    Just when it seemed there was nothing new to say about ho-hum khakis, Landsend.com has come up with a whole new way to market them. Lands’ End has done a soft launch of custom-fit chinos on its web site.
  • American clean

    With a Web site as fresh and minimalist as its classic clothes, Jcrew.com brings the spirit of its parent company online. But the appeal goes beyond apparel-Jcrew is marketing both image and lifestyle. Like its catalog, its Web store features pictures of attractive 20-somethings having a good time-be it on the job or at the beach. The site is also one of the Web’s most efficient, with just two or three clicks from selection to checkout. Along the...

    Posted 12/26/2000Don DavisPost a comment

    With a Web site as fresh and minimalist as its classic clothes, Jcrew.com brings the spirit of its parent company online. But the appeal goes beyond apparel-Jcrew is marketing both image and lifestyle. Like its catalog, its Web store features pictures of attractive 20-somethings having a good time…

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