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Personalized e-mails drive up sales at King Arthur Flour
Sending personalized e-mails to customers based on their past purchase behavior cooks up higher sales at online retailer King Arthur Flour.
Posted 05/29/2009Katie DeatschPost a comment
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Silver's Secret Ingredient
King Arthur Flour's e-commerce chief mixes common sense with tech know-how.
Posted 05/27/2010Katie DeatschPost a comment
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