/ Technology

27% of marketing e-mails are opened on mobile devices

As a result, optimizing e-mail content is critical, a Knotice report finds.

Posted 04/11/2012Bill SiwickiPost a comment

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/ Marketing

Targeted e-mails bolster GourmetGiftBaskets.com’s conversion rates

The click-through rate also rose.

Posted 01/26/2012Zak StamborPost a comment

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/ Technology

One in five retail marketing e-mails is opened on a mobile device, Knotice finds

That means e-mails and the sites they lead to should be optimized, the firm says.

Posted 11/30/2011Bill SiwickiPost a comment

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/ Technology

Knotice hires two online marketing veterans

Jeff Carey and Brent Williams will help the digital marketing firm refine its offerings.

Posted 08/24/2011Thad RueterPost a comment

/ Technology

How to develop better mobile sites and apps

An MCF 2011 speaker will offer live critiques of mobile commerce efforts.

Posted 08/04/2011Mary WagnerPost a comment

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/ Marketing

It’s official: the iPhone is now available through Verizon

The deal will expand adoption of smartphones and subsequently boost m-commerce, experts say.

Posted 01/11/2011Bill SiwickiPost a comment

/ Marketing

Facebook’s new messaging service could deliver bad news to retailers

E-mail open rates could fall, unless retailers buddy up to Facebook users, experts say.

Posted 11/15/2010Zak StamborPost a comment

/ Technology

2-D bar codes and smartphones team up for in-store help

Canon is using the technologies to link customers with a bounty of product information.

Posted 09/22/2010Bill SiwickiPost a comment