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/ Marketing
HSN rolls out a multichannel holiday sales campaign
An interactive scavenger hunt and celebrity tie-ins reach across TV, Internet, mobile and social media.
Posted 10/24/2011Bill BriggsPost a comment
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/ Marketing
Search becomes more important for consumer goods manufacturers
25% of the traffic to the largest consumer packaged goods sites stems from search.
Posted 10/05/2010Katie DeatschPost a comment
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/ Technology
Kraft Foods sees mobile site as recipe for success
The food giant has launched a mobile site that gives consumers access to Kraft’s vast database of recipes. The site automatically populates a shopping list when a registered user selects a recipe, and lets users share recipes via e-mail.
Posted 05/13/2009Katie DeatschPost a comment
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/ Technology
MyWebGrocer names marketing veteran to start Midwest office
MyWebGrocer has hired Helen Everett Earling to start up the company’s new Midwest office in Minneapolis.
Posted 11/12/2007Don DavisPost a comment
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E-commerce service provider MyWebLink adds three managers
Rebecca Roose takes over marketing and the MyBaby.com social networking site for new parents.
Posted 06/25/2007Paul DemeryPost a comment
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