/ E-Retailers

PartStore.com pieces together a 32% web sales increase in 2008

Household electronics and appliance parts retailer PartStore.com plumbed new depths in its Google marketing tools in fiscal 2008. The result: web sales of $20.2 million, a 32% increase compared with fiscal 2007.

Posted 02/04/2009Mark BrohanPost a comment

/ Technology

Google ranks search ads on page load time, making simplicity a virtue

Google will start ranking search ads in mid-June on how fast a landing page loads. Advertisers that have lots of third-party content, such as ads or tracking tags from analytics vendors, may suffer, says Imad Mouline, chief technology officer at Gomez.

Posted 05/23/2008Katie DeatschPost a comment

/ Marketing

BabyUniverse.com improves natural search rankings and lowers bounce rates

When The Parent Co. recently redesigned BabyUniverse.com, it worked with its site search and navigation technology provider to improve natural search rankings while making it less likely visitors would abandon landing pages, the retailer says.

Posted 05/22/2008Don DavisPost a comment

/ Marketing

Search engine optimization sometimes conflicts with other design goals

When the requirements of designing “killer” landing pages for SEO conflict with easy site navigation, finding the right balance is key.

Posted 05/22/2008Don DavisPost a comment

/ Technology

New Gomez service tests landing page performance

Gomez introduced the service in response to an announcement by Google that it would penalize advertisers whose landing pages load slowly. Those advertisers will have to pay more to maintain their positions on Google search results pages.

Posted 03/18/2008Katie DeatschPost a comment

/ Marketing

Search engine marketing coming in for a landing

If a shopper clicks through on a paid search advertisement, the ad’s landing page better look great and contain more than just the product, experts say. And the page better be there.

Posted 01/24/2008Paul DemeryPost a comment

/ Marketing

Google pay-per-click conversion rates freeze up at Ice.com

Ice.com is taking a hard look at the money it’s spending for paid search advertising on Google. Each year Ice.com spends more than $1 million on paid campaigns on Google, but campaign conversions rates dropped last year by 30%, says CEO Shmuel Gniwisch.

Posted 01/24/2008Paul DemeryPost a comment

Related Searches:Shmuel Gniwisch

/ E-Retailers

Outside help brightens search marketing results at Sunglassesonly.com

Struggling with the intricacies of search engine marketing, Sunglassesonly.com brought in OrangeSoda to manage its campaign. Web sales doubled almost immediately, and recent enhancements are bringing down acquisition cost and raising click-through rates.

Posted 11/02/2007Don DavisPost a comment

/ Marketing

With new site search, conversion rates rise 40% at CableOrganizer.com

Customers take to the new site search system from SLI Systems implemented by CableOrganizer.com, increasing the number of product searches on the site by 40%.

Posted 10/04/2007Paul DemeryPost a comment

Search optimization program lifts sales by 10% at Jtgateoperators.com

Jtgateoperators.com attributes most of a 10% lift in revenue since February to page optimization that’s boosting the site’s pages higher in natural search results.

Posted 09/25/2007Don DavisPost a comment