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11 - 20 of 80 Results

  • / Technology

    Paid search is more likely than organic to bring in buyers, study shows

    Visitors who arrive at retail sites from paid search ads convert 2.03% of the time compared with 1.26% for those arriving from natural search results, a new study finds. But consumers who navigate directly to a retailer’s site convert 7.38% of the time.

    Posted 08/04/2009Katie EvansPost a comment

    Visitors who arrive at retail sites from paid search ads convert 2.03% of the time compared with 1.26% for those arriving from natural search results, a new study finds. But consumers who navigate directly to a retailer’s site convert 7.38% of the time.
  • / Press Release

    Autonomy Interwoven Delivers Hosted Web Landing Page Solution

    Solution Enables Marketers to Rapidly Build and Optimize Landing Pages in Secure, Private Cloud Cambridge, UK and San Francisco, Calif. - August 4, 2009 - Autonomy Corporation plc (LSE: AU. or AU.L), a global leader in infrastructure software for the enterprise, today announced a new solution designed to allow marketers to quickly and easily build and test website landing pages in a secure, hosted environment. The Autonomy Optimized Landing Page...

    Posted 08/04/2009

    Solution Enables Marketers to Rapidly Build and Optimize Landing Pages in Secure, Private Cloud Cambridge, UK and San Francisco, Calif. - August 4, 2009 - Autonomy Corporation plc (LSE: AU. or AU.L), a global leader in infrastructure software for the enterprise, today announced a new solution…
  • / Technology

    BBQGuys.com fires up conversion rates with CEO’s pricing promise on video

    When CEO Mike Hackley talks about his low-price policy in a paid-search landing page video on the barbeque products e-commerce site, the visitor-to-purchase conversion rate goes up about 20%.

    Posted 07/15/2009Paul DemeryPost a comment

    When CEO Mike Hackley talks about his low-price policy in a paid-search landing page video on the barbeque products e-commerce site, the visitor-to-purchase conversion rate goes up about 20%.
  • / E-Retailers

    Testing helps ShoeMall.com improve its search marketing grades

    Working with search marketing firm iProspect, ShoeMall.com has been testing search ad copy and landing pages, and improving its conversion rates as a result.

    Posted 07/15/2009Mark BrohanPost a comment

    Working with search marketing firm iProspect, ShoeMall.com has been testing search ad copy and landing pages, and improving its conversion rates as a result.
  • / Technology

    How to get noticed by search engines the natural way

    Proper tagging of web pages can boost rankings, says Marissa Colwell, director of media at ImprovementDirect.com.

    Posted 06/16/2009Katie EvansPost a comment

    Proper tagging of web pages can boost rankings, says Marissa Colwell, director of media at ImprovementDirect.com.
  • / Press Release

    Title Nine Gets More Customer Service Muscle with SLI Systems Hosted Search Solutions

    Women’s Sportswear Retailer Leverages Learning Search to Help Phone and Catalog Customers Find their Favorite Brands or Products, and Simplify Online Searches CUPERTINO, CA – May 5, 2009 – Employees at Title Nine, a women’s sportswear retailer, often need to search for certain brands, types of clothing, or sizes among the 400 clothing and accessory items they stock for customers for their e-commerce site, brick and mortar stores, and catalog...

    Posted 05/05/2009

    Women’s Sportswear Retailer Leverages Learning Search to Help Phone and Catalog Customers Find their Favorite Brands or Products, and Simplify Online Searches CUPERTINO, CA – May 5, 2009 – Employees at Title Nine, a women’s sportswear retailer, often need to search for certain brands, types…
  • / Press Release

    StrongMail Launches StrongSurvey Via New Partnership with SensorPro

    Partnership with Ireland-based SensorPro to enable email marketers to collect customer survey data for remarketing and targeted promotions Redwood City, Calif., April 14, 2009 - StrongMail Systems, Inc., the leading provider of commercial-grade solutions for marketing and transactional email, today announced the launch of its new StrongSurvey online survey tool, powered through a new partnership with SensorPro. Based in Limerick, Ireland,...

    Posted 04/16/2009

    Partnership with Ireland-based SensorPro to enable email marketers to collect customer survey data for remarketing and targeted promotions Redwood City, Calif., April 14, 2009 - StrongMail Systems, Inc., the leading provider of commercial-grade solutions for marketing and transactional email, today…
  • / Press Release

    Yield Software Launches Complete Web Marketing Suite

    Comprehensive Suite Improves Ability of Businesses to Efficiently Manage and Optimize Paid Search, Natural Search and Landing Pages across Major Search Engines SAN MATEO, CA-March 31, 2009-Yield Software (http://www.yieldsoftware.com) has announced the launch of the Yield Web Marketing Suite, introducing a simplified way to drive new internet traffic and revenues at a low overall cost. The company will be demonstrating its new cloud-based...

    Posted 03/31/2009

    Comprehensive Suite Improves Ability of Businesses to Efficiently Manage and Optimize Paid Search, Natural Search and Landing Pages across Major Search Engines SAN MATEO, CA-March 31, 2009-Yield Software (http://www.yieldsoftware.com) has announced the launch of the Yield Web Marketing Suite,…
  • / Marketing

    C28.com increases traffic from natural search by 40%

    The Christian products retailer, which sells apparel and other items with unusual names to youthful shoppers, has boosted natural search traffic by optimizing each web page for a single, commonly searched keyword, site manager Justin Palmer says.

    Posted 03/26/2009Paul DemeryPost a comment

    The Christian products retailer, which sells apparel and other items with unusual names to youthful shoppers, has boosted natural search traffic by optimizing each web page for a single, commonly searched keyword, site manager Justin Palmer says.
  • / E-Retailers

    PartStore.com pieces together a 32% web sales increase in 2008

    Household electronics and appliance parts retailer PartStore.com plumbed new depths in its Google marketing tools in fiscal 2008. The result: web sales of $20.2 million, a 32% increase compared with fiscal 2007.

    Posted 02/04/2009Mark BrohanPost a comment

    Household electronics and appliance parts retailer PartStore.com plumbed new depths in its Google marketing tools in fiscal 2008. The result: web sales of $20.2 million, a 32% increase compared with fiscal 2007.

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