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31 - 40 of 80 Results

  • A Simple Equation

    Effective e-commerce site optimization addresses the problem of converting a shopper to a customer.

    Posted 02/28/2008Internet RetailerPost a comment

    Effective e-commerce site optimization addresses the problem of converting a shopper to a customer.
  • / Press Release

    Netconcepts® Introduces GravityStream 2.0 -- A Powerful Enterprise Level Automated Natural Search Advertising Platform for...

    -- GravityStream 2.0 Delivers 100% of a Retailer`s Site to Web Crawlers, Making Consumers 40 Times More Likely to Find a Retailer`s Branded Offerings -- Madison, WI - February 11, 2008 -- Netconcepts, the premiere search engine marketing firm that serves top 200 Internet retailers in better managing their natural search channel, today announced the launch of GravityStream 2.0 (www.GravityStream.com) -- a powerful enterprise level automated...

    Posted 02/15/2008

    -- GravityStream 2.0 Delivers 100% of a Retailer`s Site to Web Crawlers, Making Consumers 40 Times More Likely to Find a Retailer`s Branded Offerings -- Madison, WI - February 11, 2008 -- Netconcepts, the premiere search engine marketing firm that serves top 200 Internet retailers in better…
  • SPONSORED SUPPLEMENT: How to find the payoff in search marketing

    As more retailers turn to paid search, keyword prices are soaring and the hefty return on investment that retailers once enjoyed on many keywords is shrinking. At the same time, this trend has made many peripheral keywords marginally profitable or unprofitable. In some cases, keyword prices have soared so high that retailers are getting priced out of their top choices and are left scrambling to identify and purchase alternative words that...

    Posted 01/31/2008Internet RetailerPost a comment

    As more retailers turn to paid search, keyword prices are soaring and the hefty return on investment that retailers once enjoyed on many keywords is shrinking. At the same time, this trend has made many peripheral keywords marginally profitable or unprofitable. In some cases, keyword prices have…
  • / Marketing

    Google pay-per-click conversion rates freeze up at Ice.com

    Ice.com is taking a hard look at the money it’s spending for paid search advertising on Google. Each year Ice.com spends more than $1 million on paid campaigns on Google, but campaign conversions rates dropped last year by 30%, says CEO Shmuel Gniwisch.

    Posted 01/24/2008Paul DemeryPost a comment

    Ice.com is taking a hard look at the money it’s spending for paid search advertising on Google. Each year Ice.com spends more than $1 million on paid campaigns on Google, but campaign conversions rates dropped last year by 30%, says CEO Shmuel Gniwisch.
  • / Marketing

    Search engine marketing coming in for a landing

    If a shopper clicks through on a paid search advertisement, the ad’s landing page better look great and contain more than just the product, experts say. And the page better be there.

    Posted 01/24/2008Paul DemeryPost a comment

    If a shopper clicks through on a paid search advertisement, the ad’s landing page better look great and contain more than just the product, experts say. And the page better be there.
  • / Press Release

    COMPETE AD ANALYZER™ TRACKS ONLINE AD EFFECTIVENESS FOR MARKETERS

    New service quantifies impact of ads on engagement, loyalty and online and offline sale Boston, MA – January 16, 2007 - Compete, a leading web analytics company, today launched Ad Analyzer™, the industry’s first service to track online advertising performance beyond simple impressions and click-through metrics. The new service, which also analyzes competitors` ad effectiveness, lets marketers measure the impact of ads on consumer behavior within...

    Posted 01/16/2008

    New service quantifies impact of ads on engagement, loyalty and online and offline sale Boston, MA – January 16, 2007 - Compete, a leading web analytics company, today launched Ad Analyzer™, the industry’s first service to track online advertising performance beyond simple impressions and…
  • / Press Release

    Skinner Optimizes Online Auctions Through SiteSpect’s Multivariate Testing Technology

    Optimization leads to a 590 percent increase in newsletter enrollment and a 74 percent increase in online auction bids BOSTON, Mass., December 4, 2007 – SiteSpect, Inc. (www.SiteSpect.com), the leader in non-intrusive web site conversion optimization technology, today announced that Skinner Auctioneers & Appraisers of Antiques & Fine Art has achieved several key performance goals through a series of recent multivariate tests. The combination of...

    Posted 01/02/2008

    Optimization leads to a 590 percent increase in newsletter enrollment and a 74 percent increase in online auction bids BOSTON, Mass., December 4, 2007 – SiteSpect, Inc. (www.SiteSpect.com), the leader in non-intrusive web site conversion optimization technology, today announced that Skinner…
  • / E-Retailers

    Outside help brightens search marketing results at Sunglassesonly.com

    Struggling with the intricacies of search engine marketing, Sunglassesonly.com brought in OrangeSoda to manage its campaign. Web sales doubled almost immediately, and recent enhancements are bringing down acquisition cost and raising click-through rates.

    Posted 11/02/2007Don DavisPost a comment

    Struggling with the intricacies of search engine marketing, Sunglassesonly.com brought in OrangeSoda to manage its campaign. Web sales doubled almost immediately, and recent enhancements are bringing down acquisition cost and raising click-through rates.
  • Search Strategy

    Five things to consider when evaluating pay-per-click management tools.

    Posted 10/31/2007Internet RetailerPost a comment

    Five things to consider when evaluating pay-per-click management tools.
  • / Press Release

    Web Marketing with a Local Accent: Optimost to Optimize Web Content Based on Geography

    Geotargeting Technology from Digital Element Enables Web Site Optimization Firm to Track Conversion Rates Based on Location Optimization Summit, San Francisco, CA (October 3, 2007) – Optimost, the pioneer in website optimization, today announced the integration of Digital Element’s NetAcuity® IP Intelligence technology into its persona-recognition algorithm. This newly enhanced targeting capability will allow Optimost to track the physical...

    Posted 10/10/2007

    Geotargeting Technology from Digital Element Enables Web Site Optimization Firm to Track Conversion Rates Based on Location Optimization Summit, San Francisco, CA (October 3, 2007) – Optimost, the pioneer in website optimization, today announced the integration of Digital Element’s NetAcuity®…

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