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  • / Marketing

    With new site search, conversion rates rise 40% at CableOrganizer.com

    Customers take to the new site search system from SLI Systems implemented by CableOrganizer.com, increasing the number of product searches on the site by 40%.

    Posted 10/04/2007Paul DemeryPost a comment

    Customers take to the new site search system from SLI Systems implemented by CableOrganizer.com, increasing the number of product searches on the site by 40%.
  • Search optimization program lifts sales by 10% at Jtgateoperators.com

    Jtgateoperators.com attributes most of a 10% lift in revenue since February to page optimization that’s boosting the site’s pages higher in natural search results.

    Posted 09/25/2007Don DavisPost a comment

    Jtgateoperators.com attributes most of a 10% lift in revenue since February to page optimization that’s boosting the site’s pages higher in natural search results.
  • / Press Release

    J.L. HALSEY INTEGRATES LYRIS LISTMANAGER WITH CLICKTRACKS

    Integrated Tool Automatically Segments Email Lists Based on Behavioral Data, Enabling More Precise Targeting of Follow-Up Messages EMERYVILLE, Calif. (Sept. 12, 2007) – In a key move toward integrating its marketing technology solutions, J.L. Halsey Corporation (OTCBB:JLHY) today announced that it has tightly coupled its ClickTracks Web analytics solution with its popular email marketing platform, Lyris ListManager. This milestone moves the...

    Posted 09/11/2007

    Integrated Tool Automatically Segments Email Lists Based on Behavioral Data, Enabling More Precise Targeting of Follow-Up Messages EMERYVILLE, Calif. (Sept. 12, 2007) – In a key move toward integrating its marketing technology solutions, J.L. Halsey Corporation (OTCBB:JLHY) today announced that…
  • / Technology

    Golfballs.com aces AdWords with help of web analytics

    Multi-channel retailer tweaks site based on what visitors do after they arrive via a keyword search ad on Google. A/B testing of shipping rates is on the to-do list.

    Posted 07/26/2007Paul DemeryPost a comment

    Multi-channel retailer tweaks site based on what visitors do after they arrive via a keyword search ad on Google. A/B testing of shipping rates is on the to-do list.
  • / Technology

    Avoiding the disconnect between e-mail campaigns and landing pages

    Online retailers are very good at developing personalized e-mail campaigns that contain snappy copy and images, but they’re losing potential business because of lackluster page optimization, says a new study from Silverpop Systems Inc.

    Posted 07/12/2007Paul DemeryPost a comment

    Online retailers are very good at developing personalized e-mail campaigns that contain snappy copy and images, but they’re losing potential business because of lackluster page optimization, says a new study from Silverpop Systems Inc.
  • Ice.com warms to its new relationship with Google

    Ice.com is no longer giving Google AdWords a cold shoulder. After lackluster holiday results and complaints from Ice.com, Google is now helping the online jeweler improve the process for picking keywords and optimizing pages.

    Posted 06/02/2007Mark BrohanPost a comment

    Ice.com is no longer giving Google AdWords a cold shoulder. After lackluster holiday results and complaints from Ice.com, Google is now helping the online jeweler improve the process for picking keywords and optimizing pages.
  • Putting the URL back in Google indexes

    Evogear.com, a retailer of sports gear and apparel, has produced a sharp increase in Google natural search rankings by redesigning the URLs of product pages and developing brand-specific content. The changes have led to more thorough indexing of pages by Google’s spiders and, in turn, improvements in Google natural search rankings.

    Posted 06/01/2007Internet RetailerPost a comment

    Evogear.com, a retailer of sports gear and apparel, has produced a sharp increase in Google natural search rankings by redesigning the URLs of product pages and developing brand-specific content. The changes have led to more thorough indexing of pages by Google’s spiders and, in turn,…
  • / E-Retailers

    Selling on the web not such a hard case for Deployable Systems

    Deployable Systems’ web sales went from zero to profitable in less than a year as the company found pay-per-click was the key to selling its ruggedized cases online.

    Posted 05/30/2007Don DavisPost a comment

    Deployable Systems’ web sales went from zero to profitable in less than a year as the company found pay-per-click was the key to selling its ruggedized cases online.
  • How Evogear.com boosted Google organic search rankings

    Evogear.com, a retailer of sports gear and apparel, has produced a sharp increase in Google natural search rankings by redesigning the URLs of product pages on its web site, director of e-commerce Nathan Decker says.

    Posted 05/03/2007Paul DemeryPost a comment

    Evogear.com, a retailer of sports gear and apparel, has produced a sharp increase in Google natural search rankings by redesigning the URLs of product pages on its web site, director of e-commerce Nathan Decker says.
  • / Press Release

    WebTrends Dynamic Search Drives Revenue Growth for Premier Beauty Site

    Dynamic campaign optimization solution chosen for profitably scaling search marketing results NEW YORK – April 10, 2007 – WebTrends Inc., the market leader for web analytics and Marketing Performance Management solutions, today at Search Engine Strategies announced that B2B Web Ventures, LLC (dba. Beauty & Hair), the premier online source for wigs, hairpieces, and hair extensions, has chosen WebTrends Dynamic Search™ to automatically manage,...

    Posted 04/10/2007

    Dynamic campaign optimization solution chosen for profitably scaling search marketing results NEW YORK – April 10, 2007 – WebTrends Inc., the market leader for web analytics and Marketing Performance Management solutions, today at Search Engine Strategies announced that B2B Web Ventures, LLC…
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