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  • Panning for Gold

    Analytics help retailers sift search traffic to find the sparkling prospects for search optimization.

    Posted 12/29/2009Internet RetailerPost a comment

    Analytics help retailers sift search traffic to find the sparkling prospects for search optimization.

  • Amazon takes a stand:

    Amazon no longer pays when affiliates’ paid search ads link directly to Amazon.com. Are other retailers following suit?

    Posted 09/29/2009Internet RetailerPost a comment

    Amazon no longer pays when affiliates’ paid search ads link directly to Amazon.com. Are other retailers following suit?

  • SPONSORED SUPPLEMENT: Making search marketing a more competitive force in tough times

    With recession-weary consumers curtailing their discretionary spending, retailers need to make every marketing dollar count toward a sale. That includes search marketing, which after years of being the rock star of retail marketing is expected to experience a decline in performance during 2009.Despite the projected drop in conversions attributable to search, the medium is still capable of outperforming other marketing channels provided retailers...

    Posted 01/30/2009Internet RetailerPost a comment

    With recession-weary consumers curtailing their discretionary spending, retailers need to make every marketing dollar count toward a sale. That includes search marketing, which after years of being the rock star of retail marketing is expected to experience a decline in performance during 2009…

  • Targeting Search Engine Rankings

    Online retailers play the paid search game well, but often play second fiddle in natural search results to informational sites.

    Posted 07/30/2008Internet RetailerPost a comment

    Online retailers play the paid search game well, but often play second fiddle in natural search results to informational sites.

  • A Simple Equation

    Effective e-commerce site optimization addresses the problem of converting a shopper to a customer.

    Posted 02/28/2008Internet RetailerPost a comment

    Effective e-commerce site optimization addresses the problem of converting a shopper to a customer.

  • SPONSORED SUPPLEMENT: How to find the payoff in search marketing

    As more retailers turn to paid search, keyword prices are soaring and the hefty return on investment that retailers once enjoyed on many keywords is shrinking. At the same time, this trend has made many peripheral keywords marginally profitable or unprofitable. In some cases, keyword prices have soared so high that retailers are getting priced out of their top choices and are left scrambling to identify and purchase alternative words that...

    Posted 01/31/2008Internet RetailerPost a comment

    As more retailers turn to paid search, keyword prices are soaring and the hefty return on investment that retailers once enjoyed on many keywords is shrinking. At the same time, this trend has made many peripheral keywords marginally profitable or unprofitable. In some cases, keyword prices have…

  • Search Strategy

    Five things to consider when evaluating pay-per-click management tools.

    Posted 10/31/2007Internet RetailerPost a comment

    Five things to consider when evaluating pay-per-click management tools.

  • Putting the URL back in Google indexes

    Evogear.com, a retailer of sports gear and apparel, has produced a sharp increase in Google natural search rankings by redesigning the URLs of product pages and developing brand-specific content. The changes have led to more thorough indexing of pages by Google’s spiders and, in turn, improvements in Google natural search rankings.

    Posted 06/01/2007Internet RetailerPost a comment

    Evogear.com, a retailer of sports gear and apparel, has produced a sharp increase in Google natural search rankings by redesigning the URLs of product pages and developing brand-specific content. The changes have led to more thorough indexing of pages by Google’s spiders and, in turn,…

  • SPONSORED SUPPLEMENT: Search Engine Marketing

    Getting the most out of today`s No. 1 marketing strategy

    Posted 05/02/2005Internet RetailerPost a comment

    Getting the most out of today`s No. 1 marketing strategy

  • Going for the top spot

    Google`s new policy limiting the paid ads it will show per keyword per URL stands to have a major impact on those sponsoring paid Google AdWords, but it remains to be seen exactly how it will shake out.

    Posted 02/01/2005Internet RetailerPost a comment

    Google`s new policy limiting the paid ads it will show per keyword per URL stands to have a major impact on those sponsoring paid Google AdWords, but it remains to be seen exactly how it will shake out.

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