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/ Marketing

Quality score assessment can lead to successful paid search campaigns

Christopher Kenney, associate manager for search for VistaPrint, will talk at the Internet Retailer Conference about how consistent quality scores on Google can keep paid search spending in line with expectations.

Posted 05/24/2010Internet RetailerPost a comment

Christopher Kenney, associate manager for search for VistaPrint, will talk at the Internet Retailer Conference about how consistent quality scores on Google can keep paid search spending in line with expectations.

/ Marketing

New Endeca release ties site search to dynamic mixed-media web pages

The Endeca Commerce Suite due for launch next week will enable online merchandisers to serve up customized content in site search and navigation landing pages without having to call in the I.T. department, Endeca says.

Posted 04/08/2010Katie DeatschPost a comment

The Endeca Commerce Suite due for launch next week will enable online merchandisers to serve up customized content in site search and navigation landing pages without having to call in the I.T. department, Endeca says.

/ Marketing

E-retailers need to better understand Google’s quality score

Kevin Lee, chairman and CEO of search engine marketing firm Didit, will talk at the Internet Retailer Conference about why e-retailers engaged in search marketing should deepen their understanding of Google’s quality score.

Posted 03/15/2010Zak StamborPost a comment

Kevin Lee, chairman and CEO of search engine marketing firm Didit, will talk at the Internet Retailer Conference about why e-retailers engaged in search marketing should deepen their understanding of Google’s quality score.

/ Technology

Paid search is more likely than organic to bring in buyers, study shows

Visitors who arrive at retail sites from paid search ads convert 2.03% of the time compared with 1.26% for those arriving from natural search results, a new study finds. But consumers who navigate directly to a retailer’s site convert 7.38% of the time.

Posted 08/04/2009Katie DeatschPost a comment

Visitors who arrive at retail sites from paid search ads convert 2.03% of the time compared with 1.26% for those arriving from natural search results, a new study finds. But consumers who navigate directly to a retailer’s site convert 7.38% of the time.

/ Technology

BBQGuys.com fires up conversion rates with CEO’s pricing promise on video

When CEO Mike Hackley talks about his low-price policy in a paid-search landing page video on the barbeque products e-commerce site, the visitor-to-purchase conversion rate goes up about 20%.

Posted 07/15/2009Paul DemeryPost a comment

When CEO Mike Hackley talks about his low-price policy in a paid-search landing page video on the barbeque products e-commerce site, the visitor-to-purchase conversion rate goes up about 20%.

/ E-Retailers

Testing helps ShoeMall.com improve its search marketing grades

Working with search marketing firm iProspect, ShoeMall.com has been testing search ad copy and landing pages, and improving its conversion rates as a result.

Posted 07/15/2009Mark BrohanPost a comment

Working with search marketing firm iProspect, ShoeMall.com has been testing search ad copy and landing pages, and improving its conversion rates as a result.

/ Technology

How to get noticed by search engines the natural way

Proper tagging of web pages can boost rankings, says Marissa Colwell, director of media at ImprovementDirect.com.

Posted 06/16/2009Katie DeatschPost a comment

Proper tagging of web pages can boost rankings, says Marissa Colwell, director of media at ImprovementDirect.com.

/ Marketing

C28.com increases traffic from natural search by 40%

The Christian products retailer, which sells apparel and other items with unusual names to youthful shoppers, has boosted natural search traffic by optimizing each web page for a single, commonly searched keyword, site manager Justin Palmer says.

Posted 03/26/2009Paul DemeryPost a comment

The Christian products retailer, which sells apparel and other items with unusual names to youthful shoppers, has boosted natural search traffic by optimizing each web page for a single, commonly searched keyword, site manager Justin Palmer says.

/ E-Retailers

PartStore.com pieces together a 32% web sales increase in 2008

Household electronics and appliance parts retailer PartStore.com plumbed new depths in its Google marketing tools in fiscal 2008. The result: web sales of $20.2 million, a 32% increase compared with fiscal 2007.

Posted 02/04/2009Mark BrohanPost a comment

Household electronics and appliance parts retailer PartStore.com plumbed new depths in its Google marketing tools in fiscal 2008. The result: web sales of $20.2 million, a 32% increase compared with fiscal 2007.

/ Technology

Google ranks search ads on page load time, making simplicity a virtue

Google will start ranking search ads in mid-June on how fast a landing page loads. Advertisers that have lots of third-party content, such as ads or tracking tags from analytics vendors, may suffer, says Imad Mouline, chief technology officer at Gomez.

Posted 05/23/2008Katie DeatschPost a comment

Google will start ranking search ads in mid-June on how fast a landing page loads. Advertisers that have lots of third-party content, such as ads or tracking tags from analytics vendors, may suffer, says Imad Mouline, chief technology officer at Gomez.

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